Dreame Technology reported exceptional performance during the Spring Festival period, according to data released on the evening of February 23. As the first smart technology brand to present a complete intelligent ecosystem on the Spring Festival Gala stage, Dreame leveraged the event's massive exposure to achieve a significant surge in online live streaming activity across platforms immediately after the broadcast began. Traffic and order volumes on key platforms such as JD.com, Douyin, and Tmall soared simultaneously, reaching 35 times the industry average on New Year's Eve, establishing a commanding lead.

Following New Year's Eve, product categories including Dreame vacuum cleaners and washing machines secured the number one position on the hot-sales charts of their respective categories on platforms like Tmall and JD.com.

Taking Dreame washing machines as an example, when they topped the Douyin major appliance live streaming sales chart, the number of simultaneous viewers exceeded 100,000. A special live stream hosted by the company's president achieved a Gross Merchandise Volume surpassing one million yuan, with a peak viewership reaching 180,000. Benefiting from this synergistic growth effect, sales of Dreame's major appliances, including refrigerators, air conditioners, and washing machines, generally increased by 3 to 5 times in Douyin live streams. Several live streaming sessions attracted over ten thousand daily viewers, with likes exceeding one million.

More notably, during the Spring Festival period, sales of Dreame's major kitchen appliances on Douyin increased by more than 320% compared to the previous period. New small kitchen appliance products rapidly climbed to the top of the real-time bestseller list on JD.com after their launch. The smart ring, which made its debut during the Spring Festival Gala, quickly ascended to the number one spot on the bestseller lists of multiple e-commerce platforms following the broadcast.