Chagee Holdings Limited (NASDAQ: CHA), a leading premium tea drinks brand, saw its stock soar 5.10% in pre-market trading on Wednesday following news of its success at the World Beverage Innovation Awards 2025. The company's signature product, BO·YA Jasmine Green Milk Tea, clinched the top spot in the Best Natural/Organic Beverage category, showcasing Chagee's commitment to quality and innovation in the competitive beverage market.
The recognition extended beyond a single category, with Chagee securing finalist positions for its Beverage System and Packaging/Labelling Innovation, as well as a commendation for its Tea Extraction Technology. These accolades highlight the company's comprehensive approach to innovation across its product line and operations. Chagee's CEO stated, "This recognition validates our strategy of merging traditional tea craftsmanship with cutting-edge technology to deliver superior products to our customers."
Investors appear to be responding positively to this news, seeing it as a strong indicator of Chagee's market position and growth potential. With over 7,000 teahouses and more than 200 million members worldwide as of June 30, 2025, Chagee has established itself as a major player in the global tea industry. The company's continued innovation and recognition on the world stage suggest a promising outlook, potentially driving further expansion and market share growth in the competitive beverage sector.