On April 29, a special event for the "100-Day Campus Employment Public Service Initiative" was held at the Capital University of Economics and Business. More than 70 well-known enterprises and institutions, including China Post Group, China Minsheng Bank, ICBC-AXA, Beijing Enterprises Group, Jinyu Group, Alibaba, and Tongrentang, brought over 1,100 high-quality positions to recruit on-site. The job openings spanned various fields such as finance, administration, legal affairs, auditing, human resources, marketing planning, product management, bank customer management, research assistance, teaching, cybersecurity, and technical research, providing extensive employment options for the class of 2026 graduates.

Additionally, a micro-entrepreneurship market for graduates featured more than 20 stalls showcasing creative cultural products, local specialties, and daily necessities, offering a practical exchange platform for youth interested in starting businesses. A career guidance zone was set up at the event, where a team of seven national-level career advisors—including chief career advisors, star-rated advisors, top-ten advisors from Beijing, and trainers from youth employment ability programs—provided one-on-one counseling services to students.

Graduates with entrepreneurial aspirations also received professional guidance. "Currently, college students show strong enthusiasm for entrepreneurship, but challenges such as abundant ideas yet difficulties in implementation, weak risk management, and unclear positioning remain major obstacles," said Zhang Lei, a member of Beijing’s entrepreneurship guidance expert database. He noted that many students seek advice but often face two core issues: idealistic business ideas that may not align with market needs or feasibility, and a lack of experience in the full entrepreneurial process—from company registration and operation management to risk avoidance—leading to potential missteps.

For example, one student proposed an asset allocation project targeting busy professionals aged 30–40 but overlooked their limited disposable income. Zhang suggested redirecting the focus to pre-retirees and recent retirees, aligning with aging population trends, which helped refine the project’s direction.

An occupational training experience area highlighted four fields: artificial intelligence, low-altitude economy, ecological floristry, and cultural innovation. Interactive sessions like AIGC training, drone simulation, and intangible cultural heritage crafts allowed students to explore emerging professions up close. The event also launched a "College Student Certification Drive," offering 100 practical training programs in high-demand roles such as AI trainers, drone pilots, carbon emission managers, and artisanal designers. These flexible online and offline courses enable participants to obtain skill certifications and access employment referral services.

Relevant institution details are integrated into Amap’s "Capital Public Employment Service Map," facilitating easy access to skill enhancement and employment opportunities. For instance, Beijing Zhihui Future Vocational Skills Training School demonstrated the role of an AI trainer, explaining that rapid AI advancement has created demand for such professionals, helping graduates or career-changers become AI project managers or data annotators.

During the event, the Beijing Municipal Human Resources and Social Security Bureau facilitated pairing agreements between universities—including Beijing Union University, Beijing Technology and Business University, Beijing Institute of Petrochemical Technology, Beijing University of Agriculture, and Beijing City University—and district-level bureaus in Chaoyang, Fangshan, Daxing, Changping, and Shunyi. These partnerships aim to provide targeted services and expand pilot employment and entrepreneurship guidance stations in collaboration with additional universities, offering staged career guidance, policy interpretation, and recruitment support for students.