J.P. Morgan Raises POP MART Target Price to HK$340, Reiterates as Top Consumer Pick

Deep News
Jul 16, 2025

J.P. Morgan has upgraded its earnings forecast for POP MART (09992), projecting 2025 revenue and net profit to reach RMB30.4 billion and RMB9.4 billion respectively. The investment bank anticipates a 2025-2027 revenue and earnings CAGR of 23% and 25%. POP MART maintains its position as the top pick in China's consumer sector, with the target price lifted from HK$330 to HK$340 alongside an "Overweight" rating.

The stock surged 60% over three months and skyrocketed 5.88-fold over twelve months, significantly outperforming the Hang Seng Index's 15% and 39% gains during corresponding periods. Investors are advised to accumulate on dips given POP MART's robust long-term investment thesis, anchored by formidable IP operation capabilities and monetization models.

Following POP MART's positive earnings alert, J.P. Morgan expects H1 2025 revenue to surge over 200% year-on-year to RMB13.67 billion. Adjusted net profit is projected to leap more than 350% YoY to RMB4.5 billion, implying a 10-percentage-point YoY expansion in net profit margin to approximately 32%. These figures exceed the bank's previous estimates by 24%.

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