SAIC Audi Executive: Actively Learning to Integrate into Chinese Market, AUDI Brand is Luxury New Force
Deep News
Yesterday
On the evening of September 16th, at the Audi E5 Sportback launch event, Xie Shiqi, Vice General Manager of Marketing Division at SAIC Audi, delivered a keynote speech.
He stated that the external designation of the AUDI brand as a "luxury new force" represents the fusion of Audi's century-old automotive manufacturing heritage with China's new energy wave.
He mentioned that Audi proactively learns to integrate into the Chinese market and has become one of the most important players in China's new energy vehicle market. Users require a more refined luxury pure electric intelligent vehicle, and the newly launched Audi E5 Sportback is designed to meet precisely this demand.
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