The oldest female user reached 86 years old, the longest train journey spanned from Guangzhou to Lhasa, and one individual's multi-country flight order exceeded 110,000 yuan... On March 6, TONGCHENGTRAVEL released the "2026 Female Travel Consumption Report," revealing new breakthroughs in women's travel boundaries over the past year through various data points. During this period, women demonstrated a strong desire for freedom and exploration, with an average annual travel frequency 4.6 times higher than male users. Defying age stereotypes, female users born in the 1960s and 1970s showed a staggering lead in year-over-year order growth, truly earning the title of "world-exploring grandmother squad." Women actively embraced the new wave of travel AI, comprising 54.18% of users consulting the DeepTrip assistant. Prioritizing experience and service quality, the average spending per female user was over 20% higher than that of male users in the past year. Data only tells part of the story; the real narrative lies deeper. From self-loving Gen Z and younger millennials to family-trip-organizing older millennials and Gen X, and the adventurous silver-haired women born in the 1960s and 1970s, different generations and diverse travel styles paint a vivid "portrait of women."

Gen Z & Younger Millennials: Passion-Driven "Self-Care" Consumers For Gen Z and younger millennials, travel is not about checking destinations off a list but about emotional experiences. TONGCHENGTRAVEL data shows these women favor spontaneous trips, with booking decisions made within just 3 to 7 days. When the platform launches blind box deals for flights or hotels, participation rates among these users consistently exceed 30%, showcasing their readiness for unexpected journeys. Their travel preferences prioritize "unique and niche" experiences, with about 45% of orders for county-level and distinctive small-town tourism coming from this group. The second key factor is "fun and photogenic" locations, with theme parks like Shanghai Disneyland and Beijing Universal Studios being top choices. The third priority is "immersive experiences," making them avid fans of ancient-style photoshoots, intangible cultural heritage crafts, and live-action theaters. They are also passionate supporters of "idol economy," traveling to over 100 cities for concerts in the past year, with the longest trip covering more than 3,500 kilometers and over 5 hours of flight time. For accommodation, over 70% opt for hotels near concert venues, with related bookings growing 38% year-over-year and average stays lasting 1 to 3 days. As self-focused travel becomes a trend, these women have turned pleasing themselves into a lifestyle. On TONGCHENGTRAVEL's platform, they are the main demographic for "weekend micro-getaways," embarking on a trip to escape routine approximately every three weeks. Top domestic destinations based on flight bookings are Chengdu, Beijing, Kunming, Shanghai, Chongqing, Guangzhou, Shenzhen, Xi'an, Hangzhou, and Guiyang.

Older Millennials & Gen X: DeepTrip Power Users and Family Travel Organizers Among the three generations, older millennials and Gen X women present a unique profile. While less impulsive than their younger counterparts and less leisurely than older users, they excel in execution and spending power. Accounting for 40% of TONGCHENGTRAVEL's female user base, they contribute 60% of total female spending, solidifying their role as primary planners for family trips. In the past year, 73% of parent-child travel orders and 59% of trips with parents were booked by these women. To manage multi-generational needs efficiently, they skillfully utilize tools, becoming expert users of the AI assistant DeepTrip. Data indicates DeepTrip's penetration and usage rates are significantly higher among this group. Their inquiries peak between 8 PM and midnight, with an average of 4 to 6 questions per session. Top search terms include "child-friendly," "senior-friendly," and "comfortable itinerary." Valuing quality, they are willing to pay premiums for convenience and superior experiences. Bookings for premium small groups and customized tours by these women reach 46%, 10 percentage points higher than male users of the same age, with per capita spending ranking high overall. While family-focused, they also maintain personal travel interests, notably girlfriend getaways. Orders for same-age female group travel products booked by this demographic grew 27% year-over-year, favored themes including seaside escapes, classical gardens, and flower fields, typically lasting 3 to 5 days.

1960s & 1970s Born: Adventurous "World-Exploring" Grandmothers While younger generations debate budget versus luxury travel, women born in the 1960s and 1970s prove that the golden age for exploration is later in life. Their travel orders surged 128% year-over-year, far outpacing other age groups and earning them the "world-exploring grandmother squad" moniker. They prefer traveling in March, April, September, and November, skillfully avoiding peak seasons like summer holidays and Golden Week. Off-season affordability allows for relaxed and thorough exploration. These users book business class flights 16 percentage points more often and premium hotels 13 percentage points more frequently than other female users. Top international destinations include Seoul, Hong Kong (China), Bangkok, Kuala Lumpur, Singapore, Macau (China), Jeju Island, Ho Chi Minh City, Sydney, and Bali. Redefining cruise travel, they comprise 47% of cruise bookings on TONGCHENGTRAVEL, venturing beyond standard routes to Arctic expeditions, Mediterranean voyages, and Antarctic adventures. They are also early adopters of luxury tourist trains, accounting for about 55% of orders for high-end options like the "Silk Road Dream" and "Yangtze River Delta Star." Classic landmarks remain popular to ensure memorable trips, with the Palace Museum, Shanghai's Bund and Oriental Pearl Tower, Chongqing's Hongyadong, Changsha's Orange Isle, and Xi'an's Drum Tower among most-visited sites. Spring flower viewing is another favorite pastime, enjoying peonies in Luoyang, rapeseed flowers in Wuyuan, cherry blossoms in Wuhan, and tulips in Nanjing.