The year 2026 marks the beginning of the 15th Five-Year Plan period, during which "building agriculture into a modern large-scale industry" has been explicitly included in the planning outline. Against this backdrop, Qifu Technology's rural revitalization practice in Ulanqab, Inner Mongolia, is undergoing a leapfrog upgrade. On April 28, He Zhiqiang, Senior Vice President of Qifu Technology, visited Chahar Right Back Banner and formally signed a strategic cooperation framework agreement for public welfare assistance with the local government, specifically supporting the construction of a research and development center for the Cheese Town project, empowering the high-quality and steady development of local characteristic agriculture and animal husbandry.
Last November, the Ulanqab Volcano Cloud Broadcast E-commerce Center, supported by Qifu Technology with special funds and core technical support, was officially completed. This platform, integrating "livestream sales + product display," precisely connects with large-scale breeding households, cooperatives, and enterprises, bringing Chahar Right Back Banner's characteristic agricultural and livestock products such as dairy products, potatoes, linseed oil, beef, and mutton into the fast lane of livestreaming e-commerce.
Following the establishment of smooth channels, industrial upgrading must keep pace. The core focus of this deepened cooperation is the already operational Cheese Town. This dairy product processing cluster, covering a total area of 505 acres with an estimated total investment of 230 million yuan, integrates R&D, processing, sales, experience, cultural creativity, and tourism. Currently, 15 enterprises have settled and begun production. Upon full completion, it is expected to process 100,000 tons of fresh milk annually, achieve an output value of over 1.25 billion yuan, directly create employment for approximately 800 people, and indirectly drive employment for more than 1,500 individuals.
From using Volcano Cloud Broadcast to break through market ceilings to promoting the scaling and branding of the dairy industry through Cheese Town, Qifu Technology has pioneered a "connect first, upgrade later" rural revitalization path in Chahar Right Back Banner.
As a fintech company adhering to the principle of "technology for good," Qifu Technology has long been deeply involved in financial services for agriculture, rural areas, and farmers, using digital technology to bridge the "last mile" of rural finance. In 2025, it assisted financial institutions in disbursing 10.11 billion yuan in loans to these sectors, cumulatively serving 4.119 million individuals in agricultural communities. The company innovatively launched the "Financial Empowerment for Geographical Indication Products" initiative, supporting the upgrade of agriculture-related industries such as Fujian's Liu'ao purple laver and Zhenghe white tea, promoting balanced allocation of urban and rural financial resources, and aiding agricultural modernization and rural industrial revitalization.
The journey from a livestreaming base to a cheese town exemplifies a systematic test of fintech empowering county-level economies and serves as a vivid illustration of "technology for good." In the future, Qifu Technology will continue to deepen its efforts on the frontlines of rural revitalization, allowing more industrial upgrade stories to take root in vast counties and contributing to more solid and enduring steps towards common prosperity.