MOBVISTA (01860) surged over 14%, and as of press time, was up 14.1% to HK$16.1 with trading volume of HK$179 million. On the news front, MOBVISTA announced its 2025 interim results on August 29. During the reporting period, the group's profitability continued to strengthen, with its core programmatic advertising platform Mintegral delivering outstanding performance, driving the group to achieve revenue of $938 million, a significant 47% year-over-year increase; adjusted EBITDA reached $88.681 million, up 41% year-over-year.
During the reporting period, Mintegral generated revenue of $897 million, up 48.6% year-over-year. Notably, the smart bidding product suite contributed over 80% of Mintegral's total volume, becoming the core driver of the group's dual growth in revenue and profit.
In terms of business expansion, Mintegral's gaming category performed exceptionally well during the period, achieving revenue of $662 million, a substantial 51.7% year-over-year increase, contributing 74% of Mintegral's total revenue. Mintegral not only maintained steady growth in the gaming category, with mid-to-hardcore games and hybrid monetization products serving as key drivers, but the group has also been actively expanding clients in other verticals in recent years, such as e-commerce and utility verticals. Non-gaming verticals recorded revenue of $236 million, accounting for 26% of Mintegral's revenue.