As the "Golden September, Silver October" peak consumption season kicks off, relevant national authorities announced that the third batch of 69 billion yuan national consumption subsidies (referred to as "national subsidies") resumed distribution in September, marking the sprint phase for China's 2025 consumer goods trade-in program. This round of subsidies uniformly expires on December 31, 2025, without early closure, and combined with JD.com's exclusive subsidy portal, consumers can enjoy consumption "renewal" benefits through the quadruple combination of "national subsidies + local subsidies + platform coupons + trade-in programs."

First, key highlights! Latest national subsidy participation methods: For home appliances and furniture national subsidy eligibility, the claiming portal is: Search "家电588" on JD.com app for up to 2,000 yuan instant discount. For mobile phones and digital products national subsidy eligibility, the claiming portal is: Search "数码588" or "手机588" on JD.com app for up to 500 yuan subsidy.

JD.com full-category coupon collection: Search "国补红包588" on mobile JD.com app to claim daily coupons worth up to 1,888 yuan, continuing until August 31st! Tip: First search the above commands in the app, then you can simply click on search history daily!

**I. Policy Background: 300 Billion Yuan National Subsidy Countdown, 69 Billion Yuan Continues Peak Season Demand**

In 2025, the national government allocated 300 billion yuan in ultra-long special treasury bonds, distributed in four batches to support consumer goods trade-in programs. The first two batches totaling 162 billion yuan were distributed in January and July, directly driving year-over-year sales growth of over 20% in categories including home appliances, digital products, and automobiles in the first half.

Entering the second half, some provinces and cities experienced concentrated demand, leading to early depletion of subsidy quotas and "instant sellouts" of popular categories, raising consumer concerns about policy withdrawal. In response, the government urgently allocated the third batch of 69 billion yuan at the end of August, precisely covering the back-to-school season, renovation season, and Mid-Autumn National Day holidays to stabilize market expectations.

Researchers from the Chinese Academy of Social Sciences' Institute of Finance indicated that this round of subsidies is not a "lifeline extension" but rather an "intensification measure" anchored to peak season, aimed at continuously leveraging year-end consumption potential.

**II. Five-Pronged Subsidy Approach: Category Expansion and Enhanced Intensity**

Compared to the first two batches, the third batch offers broader coverage and stronger intensity, first including home renovation and kitchen/bathroom products, and adding consumer loan interest subsidies:

**Home Appliances and Furniture**: First-tier energy efficiency products receive 20% subsidies based on selling price, maximum 2,000 yuan per item; second-tier energy efficiency products receive 15% subsidies, maximum 1,500 yuan. Fifteen new product categories added including water purifiers and robotic vacuum cleaners, with LED spotlights and bathroom heaters offering up to 5,000 yuan per item.

**Mobile Phones and Digital Products**: Phones, tablets, and smartwatches priced ≤6,000 yuan receive 15% subsidies, capped at 500 yuan per device, supporting triple combination of "national subsidy + education discount + e-commerce coupons."

**Automobile Trade-ins**: 20,000 yuan for scrapping old cars for new energy vehicles, 15,000 yuan for fuel vehicles; 15,000 yuan for transferring old cars to purchase new energy vehicles, with comprehensive benefits up to 50,000 yuan when combined with local subsidies.

**Home Renovation Kitchen/Bathroom**: First inclusion in trade-in program, smart toilets and stoves receive 15% subsidies, maximum 2,000 yuan per item, with old products eligible for simultaneous deductions.

**Consumer Loan Interest Subsidies**: For single purchases ≥50,000 yuan, 1% annual interest rate subsidy, maximum 3,000 yuan per household, policy continues until August 31, 2026, covering renovation and car purchases.

**III. JD.com Exclusive Strategy: Four Steps to Lock in Benefits**

JD.com has opened national subsidy application portals. Consumers can efficiently claim subsidies following these steps while enjoying platform benefits:

**First claim platform benefits**: Search "家电588" for home appliances and furniture to claim up to 2,000 yuan subsidies; search "手机588" or "数码588" for mobile phones and digital products to claim up to 500 yuan subsidies; search "国补红包588" for all categories, claim up to 1,888 yuan coupons daily (continuing until September 30, after first search can quickly access through search history).

**Four-step national subsidy application**: ①Lock qualification: Search corresponding keywords to enter venue, click "claim qualification," some provinces require ID card + old device SN code, 30-second review; ②Select products: Look for green "government subsidy" labels, prioritize first-tier energy efficiency appliances and digital products under 6,000 yuan; ③Stack benefits: Supports quadruple combination for significant expense reduction; ④Wait for crediting: Home appliance/digital product subsidies return via original payment method within 7 business days after acceptance, automobiles require invoicing before December 31, 2025, with materials submitted by January 10, 2026.

**IV. Official Reminders: 122-Day Golden Period, Anti-Fraud + Speed Required**

**Time constraints**: National deadline December 31, 2025, but major provinces like Guangdong and Shandong saw first two batches sold out in "minutes," recommend locking qualifications early.

**Limited inventory**: First-tier energy efficiency air conditioners, iPhone 16, and other popular items face tight inventory, possible "qualification in hand, products sold out" scenario, monitor restocking after locking qualifications or place early orders.

**Beware of fraud**: Entire subsidy process completed on official platforms without service fees, do not trust "scalper grabbing services" or "paid processing services."

According to sources, the fourth batch of 69 billion yuan subsidies will be distributed on October 1, focusing on "Double 11" and "Double 12," with further enhancement of digital products, home renovation, and automobile categories to ensure the 300 billion yuan subsidies are "fully distributed."

Development and Reform Commission officials emphasized that policies will not apply "emergency brakes" and will dynamically adjust to ensure funds reach consumers directly. The current 122-day subsidy window has opened; missing it means waiting another year. Consumers are advised to quickly lock qualifications through official channels like JD.com to enjoy policy dividends and achieve lifestyle "renewal."