During the Qixi Festival, at Shenzhen Happy Coast, ten couples dressed in elegant wedding attire participated in a special group marriage certificate ceremony at a KFC restaurant. Under the guidance of marriage registration officials from Futian District Civil Affairs Bureau, the newlyweds solemnly recited their wedding vows and received their marriage certificates from specially invited ceremony guests, officially declaring their unions in this sacred ceremony. This innovative certificate ceremony not only created a new scenario for wedding customs but also injected fresh energy into the Qixi sweet economy.
The bright red marriage certificates complemented KFC's red storefront perfectly—proving that the starting point of marital happiness can indeed be accompanied by fried chicken and coffee. This Qixi Festival, KFC launched the "KFC Family Joy" sweet initiative across many cities. From Shenzhen to Nanning, from Fujian to Shandong, KFC is quietly reshaping romantic ceremonies of this era, using food as a medium and restaurants as venues.
**KFC Family Joy: Witnessing Couples' First Sweet Moment**
"For us, KFC is not just a place for fried chicken, but a 'constant companion' in our lives," said one couple at the certificate ceremony in Shenzhen Happy Coast. Without luxurious arrangements, they enjoyed the heartfelt "KFC Family Wedding Feast": the "Lovebird Combo Bucket" symbolizing pairs, the "Lovesick Red Bean Pie" carrying romantic sentiment, and even specially crafted K-Coffee drinks adorned with heart-shaped latte art.
Simultaneously, at Zhaoqing Star Lake International Plaza, KFC collaborated with civil affairs departments to create a "simple wedding"—newlyweds traveled through the city on the "KFC Family Joy" bus and performed the traditional wine-sharing ceremony with K-Coffee. At Changsha Jiefang West Road restaurant, five couples who met through KFC, known as "KFC disciples," wore traditional Chinese wedding attire and recited wedding vows under the witness of "Cupid," creating unique "joy" paper cuts under the guidance of intangible cultural heritage inheritors.
"I used to think weddings had to be grand, but now I realize simple can also be formal and touching," one newlywed reflected.
**Coffee Meets Romance: Building Sweet Economy**
The Gulangyu Marriage Registration Center, established just this June, welcomed its first Qixi market. K-Coffee, as the exclusive dining partner, offered blessings to 100 couples. In Fuzhou Love Island and Yantai Mountain, KFC themed food trucks became popular check-in spots for newlyweds. Marriage registration has evolved from simply "getting a certificate" to becoming part of the city's sweet landscape.
At Nanning Museum, K-Coffee moved its tasting tables into the "Stunning Women's Aesthetic Exhibition." Young people played detective games while blind-tasting coffee flavors, earning rewards for correct guesses. The traditionally quiet museum halls suddenly filled with laughter and coffee aromas. Modern expressions of traditional culture don't require formal solemnity—they can embrace the relaxation and fun of a cup of coffee.
**Food Romance: Love is Sharing Every Meal**
True romance doesn't only happen on special occasions but flows through daily meals. In Qingdao, Xiao Xin and "Pizza Guy," who have known each other for eight years, went from "sharing tables" to walking hand in hand, with Zhongshan Road Pizza Hut witnessing their love story. In Yantai, Kangkang and Jingjing met through pizza, transforming from mentor and student to spouses, even incorporating Pizza Hut uniforms into their wedding photos. For over twenty years, Mr. Sun and Mrs. Xin have visited Huang Ji Huang annually for hot pot, where he always remembers to serve her the tenderest piece of fish. "You love fish," he says simply, and she feels warmth.
The essence of daily life touches ordinary hearts most deeply. This Qixi Festival, Yum China Holdings, Inc. transcended city boundaries, not only innovating wedding customs but also connecting authentic and warm emotional experiences through food. Regardless of time and place, Yum China Holdings consistently hopes to use food as a bond, accompanying every consumer and witnessing every "joyful moment" in their lives. Because love is sharing, companionship, and the willingness to transform every meal into beautiful shared memories.