On October 9, WEIMOB INC announced a strategic cooperation with Beijing Zhidemai Technology Co.,Ltd. In the future, after consumers receive AI Agent shopping recommendations on platforms under Beijing Zhidemai Technology Co.,Ltd., they can complete purchases directly without needing to jump to other platforms. This cooperation represents a groundbreaking advancement in China's "AI e-commerce" pathway.
According to the cooperation agreement, both parties will jointly build an AI e-commerce shopping and transaction ecosystem. Leveraging Beijing Zhidemai Technology Co.,Ltd.'s "Haina MCP Server" consumer data service capabilities, combined with WEIMOB's massive product information, transaction systems, and SaaS technology foundation, both parties will jointly provide external large language models and Agents with integrated ecosystem services for "product matching-transaction closed loop."
Meanwhile, WEIMOB and Beijing Zhidemai Technology Co.,Ltd. also announced they will jointly create AI e-commerce shopping practical cases: In Beijing Zhidemai Technology Co.,Ltd.'s "Zhang Dama" App, based on the aforementioned AI e-commerce shopping and transaction ecosystem, both parties will jointly create a complete AI e-commerce shopping closed-loop case. By integrating Beijing Zhidemai Technology Co.,Ltd.'s capabilities in consumer content and "Haina MCP Server" data services with WEIMOB's cloud-based commerce and marketing product technology capabilities, they will achieve intelligent AI shopping guide calling of product information and seamlessly guide transactions, ensuring users can complete the entire process from discovery, decision-making to payment within the application.
This means that consumers may bid farewell to the traditional "search-compare prices-jump" model in the future, and achieve a "discover and buy" closed-loop experience within conversational flows with Agents. For merchants, the AI e-commerce "conversation equals shopping" model allows merchants to naturally integrate into conversational scenarios, maintaining uninterrupted consumer processes.
As Beijing Zhidemai Technology Co.,Ltd.'s AI infrastructure launched for B-side clients, "Haina" MCP Server is a standardized consumer data service capability platform built on MCP that can empower AI ecosystems to better serve consumers. It is currently open to numerous partners including large language models, smart terminals, and intelligent agent application platforms, providing consumption capability enhancement services for a large number of AI products. In August 2025, "Haina" MCP Server's external output reached 20 million, with a month-over-month growth of 54% and achieving 6-fold growth since April.
WEIMOB's advantages lie in its leading digital commerce technology foundation, as well as massive product inventory and numerous merchant resources, especially brand merchants. As a cloud-based commerce and marketing solution provider that drives business innovation through digital technology, WEIMOB has provided massive applications and product services to numerous merchants over the past decade, offering digitalization solutions for industries including e-commerce retail, supermarket fresh goods, commercial real estate, and department stores. Based on over a decade of business practice, WEIMOB has built the WOS new commerce operating system, creating a complete set of decentralized commercial infrastructure for enterprise digital transformation, assisting merchants in intelligent operations through a multi-terminal integrated product service matrix.
Notably, approximately one week before both parties announced this cooperation, global AI leader OpenAI and SaaS e-commerce service platform Shopify also announced a strategic cooperation, with both parties similarly aiming to create a "discover and buy" AI e-commerce shopping closed loop based on OpenAI's ChatGPT.
WEIMOB Executive Director and Group President You Fengchun stated, "AI is reshaping digital commerce. As consumers increasingly discover products through AI conversations rather than traditional searches, WEIMOB and Beijing Zhidemai Technology Co.,Ltd., through system-level API integration and AI capability fusion, are creating an innovative model of 'professional consumer content + AI shopping guide recommendations + transaction conversion,' which will open new traffic entrances for merchants in WEIMOB's ecosystem and enhance customer acquisition efficiency and commercial value."
Beijing Zhidemai Technology Co.,Ltd. Chairman and CEO Sui Guodong stated, "AI is becoming a new entrance for user consumption decisions. This is not only an innovation in interaction methods but also a comprehensive reconstruction of consumption logic. Beijing Zhidemai Technology Co.,Ltd.'s AI Agent and MCP server, combined with WEIMOB's deep technical and resource advantages in digital commerce, will create mutual empowerment value. Both parties aim to jointly create a technology-driven, experience-leading AI e-commerce model and jointly activate the commercial value of AI e-commerce."
According to the strategic cooperation agreement, in addition to the above two confirmed cooperation directions, both parties will also leverage their respective resource advantages, multi-business layouts, and advanced capabilities in professional fields to focus on mutual collaboration in AI e-commerce cooperation, actively explore multi-dimensional cooperation, fully unleash their respective advantages, and form a strategic capability mutual empowerment cooperation relationship.