Perplexity to Pay Snap $400 Million for AI Search Integration in Snapchat

Deep News

Nov 06

Snap Inc. announced on Thursday that it has signed an agreement to integrate Perplexity's AI-powered search engine directly into the Snapchat app. As part of the deal, Perplexity will pay Snap $400 million in a combination of cash and equity.

The partnership will give Perplexity access to Snapchat's more than 940 million users. When these users ask questions to Snapchat's "My AI" chatbot, they will receive answers generated by Perplexity's AI engine.

The new feature will be integrated into Snapchat's interface early next year. Snap stated that it will begin recognizing revenue from this collaboration starting in 2026.

The agreement was announced alongside Snap's Q3 2025 earnings report, which showed revenue of $1.51 billion, up 10% year-over-year. Net losses narrowed to $104 million from $153 million in the same period last year. Additionally, Snap revealed that its subscription service, Snapchat+, now has over 17 million users.

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Additionally, Snap revealed that its subscription service, Snapchat+, now has over 17 million users.</p>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Perplexity to Pay Snap $400 Million for AI Search Integration in Snapchat</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nPerplexity to Pay Snap $400 Million for AI Search Integration in Snapchat\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1039043262\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://community-static.tradeup.com/news/8296859682db4b478146245e72de1922);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Deep News </p>\n<p class=\"h-time\">2025-11-06 21:00</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<p>Snap Inc. announced on Thursday that it has signed an agreement to integrate Perplexity's AI-powered search engine directly into the Snapchat app. As part of the deal, Perplexity will pay Snap $400 million in a combination of cash and equity.</p>\n<p>The partnership will give Perplexity access to Snapchat's more than 940 million users. When these users ask questions to Snapchat's \"My AI\" chatbot, they will receive answers generated by Perplexity's AI engine.</p>\n<p>The new feature will be integrated into Snapchat's interface early next year. Snap stated that it will begin recognizing revenue from this collaboration starting in 2026.</p>\n<p>The agreement was announced alongside Snap's Q3 2025 earnings report, which showed revenue of $1.51 billion, up 10% year-over-year. Net losses narrowed to $104 million from $153 million in the same period last year. Additionally, Snap revealed that its subscription service, Snapchat+, now has over 17 million users.</p>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4554","symbol_name":"元宇宙及AR概念","start_time":0,"source_url":"","article_id":"1182645105","we_media_id":"1039043262","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=1182645105","pubTimestamp":1762434017,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Deep News","introduction":"Global Stock Market Deep Analysis","home_visible":1,"id":"1039043262","head_image":"https://community-static.tradeup.com/news/8296859682db4b478146245e72de1922"},"summary":"Snap Inc. announced on Thursday that it has signed an agreement to integrate Perplexity's AI-powered search engine directly into the Snapchat app. As part of the deal, Perplexity will pay Snap $400...","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4554":"元宇宙及AR概念","BK4576":"AR","BK4551":"寇图资本持仓","BK4077":"互动媒体与服务","SNAP":"Snap Inc","BK4508":"社交媒体"},"translate_title":"困惑向Snap支付4亿美元用于Snapchat中的人工智能搜索集成","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"SNAP":1},"content_text":"Snap Inc. announced on Thursday that it has signed an agreement to integrate Perplexity's AI-powered search engine directly into the Snapchat app. As part of the deal, Perplexity will pay Snap $400 million in a combination of cash and equity.\nThe partnership will give Perplexity access to Snapchat's more than 940 million users. 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