TONGCHENGTRAVEL (00780) surged 6.20% during intraday trading on Monday, driven by strong demand for winter tourism. The stock's rise reflects growing investor optimism as the winter season kicks off, with search volumes for keywords like "hot springs" and "skiing" more than doubling month-over-month since November 7.
Bookings for hotels near ski resorts and accommodations with "hot springs" or "private baths" tags have tripled compared to the previous month. The 2025-2026 ski season has begun, with major resorts opening nationwide, fueling sustained growth in winter sports tourism. According to industry reports, China's winter sports industry is projected to exceed RMB 1 trillion this year, up from RMB 980 billion in 2024.