On the afternoon of September 24, at the 2025 Apsara Conference themed "Cloud-Intelligence Integration, Carbon-Silicon Symbiosis," Hu Zhipeng, Executive Vice President of NetEase and Head of NetEase Thunderfire Business Group, delivered a speech titled "AI-Driven Future: Creativity in Virtual Worlds and Productivity in the Real World." He elaborated on the crucial role of gaming technology as a key testing ground for AI technologies and systematically showcased NetEase's practical achievements in advancing new quality productive forces for the first time.

Hu Zhipeng emphasized that AI's value lies not in replacing human labor, but in unleashing creative and technological potential. The presentation revealed for the first time how NetEase integrates AI throughout the entire game development process, achieving significant efficiency improvements. Taking NetEase Thunderfire as an example, in the creative design phase, AI assists in generating story outlines, character settings, and dynamic parameter adjustments, freeing up creators' energy. In art production, NetEase has built over 1,000 new quality production pipelines covering 90% of production scenarios, achieving a 70% improvement in scene design efficiency and 30% comprehensive improvement in animation production, with some scenarios seeing efficiency gains of up to 300%. On the technical development front, AI code generation tools have improved development efficiency by 50% in certain application scenarios, with AI logic quality reaching expert-level standards. In marketing and operations, AI-driven precise user profiling and intelligent customer service have increased marketing efficiency by 250%, with user satisfaction and retention rates reaching industry-leading levels.

With improved production efficiency, AI is driving content creation expansion from professional teams to the general public. Using the "Film Crew Mode" in the mobile game "Justice" as an example, NetEase demonstrated how AI enables professional creation for ordinary players. In this mode, players can take on roles as directors, screenwriters, and others, freely creating storylines and short video content, supported by AI technologies developed by NetEase Fuxi, including intelligent face sculpting, intelligent character creation, intelligent crowd simulation, and intelligent animation. Currently, millions of players have transformed from "content consumers" to "content creators," producing over 10 million UGC animations with related video views reaching billions. This not only reconstructs production relationships but also injects continuous vitality into the gaming ecosystem. Similar to the recently globally unveiled "Infinity," which will also integrate with Fuxi AI to build a rich and dynamic NPC ecosystem, creating more diverse and imaginative interaction modes.

Addressing challenges in the mining industry including harsh environments, safety risks, labor shortages, and difficulties in accumulating embodied intelligence data, NetEase Fuxi has achieved technology transfer through its "Mining Innovation Solutions," promoting traditional mining operations upgrade in three steps: gaming technology transformation, data collection and accumulation, and progressive automation. In field tests at an open-pit mine in Inner Mongolia, this solution achieved single-machine efficiency reaching 80% of human performance, 70% of processes with zero human intervention, overall efficiency improvement of 20%, cost reduction of 30%, and significant safety risk reduction.

To promote technology dividends benefiting more industries, NetEase launched the "NetEase Youling Platform," partnering with Alibaba Cloud and others to build a global intelligent collaboration network ecosystem covering infrastructure, engines, platforms, and applications. Its core value focuses on "empowering super individuals, stimulating collective intelligence, and building intelligent agent ecosystems," promoting AI technology extension to scenarios such as visual auditing, embodied intelligence, and data annotation. NetEase Fuxi's AOP (Agent-Oriented Programming) represents a revolutionary new paradigm for transforming work methods, emphasizing continuous evolution of intelligent agents to achieve "human-machine collaboration and mutual assistance," helping individuals fully unleash their potential in suitable environments.

These cutting-edge AI explorations and practices are supported by the NetEase Youling·Yisheng Zhuxiang large model service platform. NetEase Youling·Yisheng Zhuxiang provides packaged and integrated industry-leading AIGC services, including Fuxi's proprietary capabilities, currently covering large language models, speech model capabilities, video models, image large models, and other latest industry services, offering ready-to-use, cost-effective services for NetEase and external users.