Baidu announced its fourth quarter and full-year 2025 financial results, reporting total annual revenue of 129.1 billion yuan, with AI business revenue reaching 40 billion yuan. In the fourth quarter, Baidu's total revenue was 32.7 billion yuan, a 5% year-over-year increase. AI business revenue accounted for 43% of Baidu's core business revenue, exceeding market expectations.
Baidu founder Robin Li stated, "2025 marks a pivotal year where AI has become Baidu's new core. AI Cloud maintains strong momentum, as we are winning increasing recognition from enterprises with our differentiated, full-stack, end-to-end AI capabilities. Our portfolio of AI applications continues to expand, meeting the diverse needs of both businesses and individuals. Apollo Go has further solidified its global leadership position, operating at an industry-leading scale while accelerating international expansion into new markets. Concurrently, AI-native marketing services continue to grow, opening new possibilities for long-term development." He added, "As our AI-first strategy takes clear shape, we are confident in our ability to create lasting value in the AI era."
Throughout 2025, Baidu AI Cloud sustained its growth, with revenue increasing by 34% year-over-year. Subscription revenue from AI high-performance computing infrastructure in the fourth quarter surged 143% compared to the same period last year, accelerating from the 128% growth seen in the third quarter. For the full year 2025, Baidu Intelligent Cloud ranked first in both the number and total value of large model-related projects awarded, making it the top cloud provider in these metrics for two consecutive years.
In AI-native marketing services, full-year 2025 revenue grew 301% year-over-year. As of December 2025, Baidu App reached 679 million monthly active users, while Ernie Assistant reached 202 million monthly active users. Since the launch of the Spring Festival red envelope campaign, monthly active users for Ernie Assistant have grown fourfold compared to the previous year. In 2025, the scale of broadcasts by Huiboxing digital humans increased by 202% year-over-year, with related revenue up 228%, and the technology has now been deployed across more than 30 industries.
Full-year 2025 revenue from AI applications surpassed 10 billion yuan. According to IDC's "China No-Code Generative AI Application Development Platform Evaluation Report," the no-code platform Miaoda demonstrated industry-leading performance in both platform functionality and application quality. During the quarter, Baidu Famou, the world's first self-evolving super intelligent agent, received over 2,000 enterprise applications for trial use and launched its "Tongzhou Ecosystem Partner Program." Recently, Baidu Wenku and Baidu Wangpan were integrated to form the Personal Super Intelligence Group (PSIG), further accelerating AI application innovation.
Meanwhile, Apollo Go provided 3.4 million autonomous rides globally in the fourth quarter, representing growth of over 200% year-over-year, with peak weekly ride counts exceeding 300,000 during the quarter. The financial report indicates that Apollo Go accelerated its expansion into multiple global markets. By February 2026, Apollo Go had cumulatively provided over 20 million autonomous rides worldwide, with services now available in 26 cities globally.
To date, Apollo Go's total autonomous driving distance has exceeded 300 million kilometers, with fully driverless mileage surpassing 190 million kilometers.