HUANXI MEDIA (01003) announced that on November 11, 2025, the company signed a strategic cooperation framework agreement with Shanghai StepStar Intelligent Technology Co., Ltd. (StepStar). The agreement aims to establish a strategic partnership by leveraging HUANXI MEDIA's industry strengths in film and television and StepStar's expertise in large-scale AI models. The collaboration will focus on joint ventures in data cooperation and large-model technology exploration across film production, interactive entertainment, game development, and IP derivatives.
Key cooperation areas include: 1. **Data Collaboration**: HUANXI MEDIA will provide domain-specific data for AI agent solutions and model training in the film and television sector, jointly exploring data system development. 2. **Model & Agent R&D**: Advancing core technologies in large-scale models and AI agents for the entertainment industry, with regular technical exchanges. 3. **Scenario Implementation**: Co-developing AI solutions for new entertainment formats, including film creation, interactive media, gaming, and IP monetization. 4. **Co-Production & Development**: Utilizing AI for joint film production and diversified IP derivative development. 5. **Capital & Resource Synergy**: Exploring capital or resource partnerships to deepen strategic collaboration.
The Board believes this partnership will harness both parties' competitive advantages, expand business opportunities, diversify revenue streams, reduce production costs, and enhance financial performance. The cooperation aligns with the long-term interests of HUANXI MEDIA and its shareholders.