MINISO reported strong Q1 2025 financial results: 1. Total revenue reached RMB 4.43 billion, up 19% year-over-year, exceeding guidance of 15-18% growth. 2. Domestic China revenue grew 9% YoY to RMB 2.49 billion, while overseas revenue increased 30% to RMB 1.59 billion. 3. Gross margin improved 1 percentage point to 44.2%. 4. Same-store sales in China showed significant improvement, narrowing decline to mid-single digits. 5. Overseas expansion continued with 95 new stores opened in Q1. 6. The company is focusing on opening larger, higher-quality stores while closing smaller, underperforming ones. 7. Adjusted EBITDA margin was 23.4%, while adjusted operating profit margin declined 4.2 points to 16.6% due to increased direct operation costs. 8. Management remains confident in reaching 20% net profit margin in the medium to long term. Disclaimer: This earnings call summary is generated by AI and is for informational purposes only. Due to technical limitations, inaccuracies may exist. It does not constitute investment advice or commitments.
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