On Wednesday, Bilibili Inc. (BILI.US) saw its shares surge as much as 5.7%, reaching a high of $33.19, marking its highest level since April 2022. By the time of writing, the stock's gains had moderated to 4.8%, trading at $32.91. The movement follows the company's 2026 AD TALK marketing partner conference held yesterday, where Vice Chairman and COO Li Ni delivered a speech in the form of a digital human. Li Ni stated that last year, over 220 million users watched consumer-related content on Bilibili, and such strong consumer demand has driven the continuous growth of the platform's advertising revenue. As of the third quarter of last year, Bilibili's ad revenue had grown by more than 20% for 11 consecutive quarters, significantly outpacing the broader market. The number of advertisers has continued to grow, with a retention rate of nearly 90% for clients spending over one million, and the average revenue per UP主 (content creator) increased by 22% year-over-year.