Bilibili-W (09626) Rises Over 4% Again as Gaming Business Shows Systemic Improvement, AI Applications Become New Advertising Growth Driver

Stock News
Jan 28

Bilibili-W (09626) rose more than 4% again. As of the time of writing, the stock was up 4.28% to HK$282.8, with a turnover of HK$1.049 billion. On the news front, Bilibili Gaming announced that from January 27th to 31st, trailers for five domestic standalone games will premiere daily at 11:00 AM on the Bilibili platform. The five titles are "City of Ants," "Song of the Pillow Knife," "An Autumn Sound: The Embroidered Uniform Guard," "Ancient God: Feng Lixi," and "Escape from Djakov." China Securities (CSC) pointed out that, considering the multi-platform planning for "Escape from Djakov" and the Q1 launch of "Three Kingdoms: Hundred Generals Card," Bilibili's gaming business is undergoing systematic improvement, with promising revenue elasticity expected next year. The institution also noted that AI applications have become the most critical new growth driver for advertising on Bilibili currently. Tongyi Qianwen (Qianwen APP), as the exclusive title sponsor of the recent New Year's Eve Gala, was deeply involved in the program content and real-time AI interaction segments. Besides Tongyi Qianwen, other major AI large language model providers such as Moonshot AI (Kimi), ByteDance (Doubao), Zhipu AI, and Baidu's ERNIE Bot are also conducting high-frequency advertising campaigns on Bilibili. These companies are leveraging Bilibili's highly engaged user environment, where average daily usage exceeds 100 minutes, to acquire customers precisely through collaborations with content creators (UP主) and performance-based advertising.

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