Media Sector Slumps 3.3% for the Week, Underperforming Major Indices; AI Applications and IP Toys Emerge as Key Focus Areas

Deep News
Feb 10

During the period of February 2nd to February 6th, the media industry faced downward pressure, declining by 3.30% overall. This performance lagged behind both the CSI 300 Index, which fell 1.13%, and the ChiNext Index, which dropped 3.28%, ranking the sector 25th among all industries in terms of weekly performance. Individual stock performances were mixed. Hengdian Entertainment and Yaowang Technology were among the top gainers, while BlueFocus and Yidian Tianxia were among the weakest performers.

In terms of industry developments, the AI video generation sector saw intensive breakthroughs, becoming the highlight of the week. On February 5th, Kuaishou's video generation model, Keling AI 3.0, was officially launched. It breaks the limitations of traditional "gacha-style" AI video generation by introducing an "intelligent storyboarding" system and "native audio-visual synchronization" technology, supporting the generation of up to 15 seconds of continuous high-definition video. This represents a significant breakthrough in multi-shot narrative consistency, marking a new level for domestic AI video generation technology. Concurrently, overseas tech giants are also accelerating their deployments. OpenAI released a new Codex desktop application for macOS, equipped with the GPT-5.2-Codex model. It supports multi-agent parallel operations, capable of integrating the abilities of different AI agents to handle complex development workflows, significantly enhancing development efficiency.

Domestic tech companies were also active. ByteDance launched its new-generation AI video generation model, Seedance 2.0, which natively supports "multi-shot narrative" and "audio-visual synchronous generation." It can automatically generate coherent storyline videos with synchronized audio and visual content, substantially lowering the barrier to narrative video production. Jieyue Xingchen released an open-source base model, Step3.5Flash, specifically designed for agent scenarios. With its strong reasoning capabilities and rapid response speed, it provides developers with an efficient and controllable "Agent brain."

Significant positive news emerged from the IP toy sector. On February 6th, Pop Mart held its annual meeting, disclosing that global sales of its core IP, LABUBU, are projected to exceed 100 million units in 2025. Simultaneously, its global registered membership has also surpassed 100 million, demonstrating robust IP influence and market competitiveness.

Data tracking indicates varied performances across media sub-sectors this week. In the film market, the national box office from February 2nd to February 8th accumulated to 224 million yuan. "Zootopia 2" led with 46 million yuan, capturing 20.5% of the market share, followed by "Burst Water Pipe" and "Anonymous Kill." The pre-Spring Festival season shows good momentum, with six films scheduled for release. Among them, "Pegasus 3" leads the popularity chart with 847,000 "want-to-see" tags on Maoyan. On the content side, web series such as "Peaceful Year" and "Strange Cases of Tang Palace: Whispering Wind in Blue Mist," along with variety shows like "Weibo Night 2025" and "Endless Melody: Chinese Wave Season," ranked high in popularity. In gaming, "Peacekeeper Elite" and "Honor of Kings" remained at the top of the iOS bestseller charts. The top three revenue-generating Chinese mobile games in January 2026 were "Block Blast!," "Vita Mahjong," and "Tile Explorer."

Regarding listed companies, Guomai Culture and Southern Media both disclosed announcements for external investments this week. A wholly-owned subsidiary of Guomai Culture plans to invest 30 million yuan to participate in establishing a cultural tourism industry investment fund, holding a 20.9790% stake. A subsidiary of Southern Media plans to invest 21.3 million yuan to participate in Guangdong Nanchuan Zhizao, subscribing to 49.91% of the shares, demonstrating the companies' confidence in deploying capital in related sectors.

Analysis suggests that generative AI is accelerating the expansion and commercial application of AI technologies. It is recommended to seize the investment opportunities in the media sector catalyzed by AI. Key focus should be placed on three main areas: First, AI-related fields, concentrating on sub-sectors like AI marketing, AI comic series, and training data, with recommendations including Zhewen Interconnection, Mobvista, Zhejiang Daily Digital Culture, and Chinese Online. Second, the gaming sector, leveraging the performance and valuation recovery opportunities brought by a strong new product cycle, focusing on companies with AI product implementation capabilities such as Giant Network, G-bits, and Kingnet Network. Third, the publishing industry, with particular attention on state-owned publishers catalyzed by generative AI training data libraries.

Simultaneously, it is advised to remain cautious of risks within the media industry, including changes in regulatory policies, performance falling short of expectations, and potential goodwill or asset impairments.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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