According to data released on March 16, the pickup truck market recorded sales of 41,000 units in February, marking a year-on-year decrease of 13.2%. This decline is largely attributed to the seasonal slowdown during the Spring Festival period. However, total sales for the first two months of the year reached 91,000 units, representing a 5.3% increase compared to the same period last year, and reaching the highest level in five years for this timeframe.

Production in February stood at 42,000 units, down 3.1% year-on-year. From January to February, production totaled 94,000 units, an increase of 13.7% compared to the prior year. Great Wall Motor Company Limited continued to maintain its leading position in the pickup segment, demonstrating stable performance both domestically and internationally.

Supported by sustained growth in exports, companies such as Great Wall Motor Company Limited, SAIC Maxus, JAC Motors, Changan Automobile, and Zhengzhou Nissan showed strong results. In the domestic retail market, Great Wall Pickup, Jiangling Motors, Zhengzhou Nissan, RADAR Auto, and Jiangxi Isuzu performed well, maintaining the industry structure of "one dominant player and several strong competitors."

In terms of exports, China shipped 23,000 pickup trucks in February, up 15% year-on-year but down 14% month-on-month. For the first two months of the year, exports reached 50,000 units, a 30% increase from the same period last year. The proportion of exports relative to total industry sales remained high. In 2024, exports accounted for 45% of total pickup sales, rising to 50% in 2025 and reaching 56% in February 2026. Many emerging Chinese pickup brands have achieved strong growth through exports, contributing significantly to the expansion of China’s independent pickup truck exports.

Sales of new energy pickup trucks totaled 5,000 units in February, down 6% year-on-year and 9% month-on-month. From January to February, sales reached 11,000 units, up 5% year-on-year. The slower growth of new energy pickups compared to traditional fuel-powered models at the beginning of the year is partly influenced by seasonal factors.

Among new energy pickup sales in February, Zhengzhou Nissan sold 1,535 units, BYD's overseas pickup sales reached 1,445 units, Geely’s RADAR electric pickup sold 1,363 units, and Changan’s extended-range pickup sold 475 units. Other manufacturers also recorded notable sales in the new energy segment. As the domestic new energy pickup market continues to develop and mature, China's pickup truck industry is expected to grow more rapidly to meet increasing demand both at home and abroad.