This past weekend, JD.com founder and Chairman Liu Qiangdong's name frequently appeared in social media circles among Jilin residents.

On September 6th, Liu Qiangdong led a delegation to Changchun, meeting with key leaders from Jilin Province and Changchun City, and witnessed the signing of a strategic cooperation framework agreement between the Changchun Municipal Government and Beijing JD Century Trading Co., Ltd.

What appears to be a simple government-enterprise interaction actually represents far more than a basic commercial layout - it marks the e-commerce giant's deep integration into the Northeast revitalization strategy, partnering with regional hub cities to explore key practices of "digital empowerment of the real economy."

During the meeting between Jilin Province Party Committee Deputy Secretary and Governor Hu Yuting and Liu Qiangdong, both parties' dialogue precisely aligned regional development needs with corporate resource advantages.

Hu Yuting explicitly stated hopes that JD.com would comprehensively deepen practical cooperation with Jilin, leverage platform advantages, accelerate JD MALL construction, and promote Jilin's distinctive high-quality products including ginseng, Changbai Mountain mineral water, Jilin rice, beef and poultry products, and matsutake mushrooms to national markets. He also sought support for Jilin's modern logistics system construction, promoting social consumption and e-commerce development to achieve higher-level mutual benefits. This demand directly addresses core challenges in Jilin's high-quality development process: "consumption shortfalls need addressing, industrial resilience requires strengthening."

Liu Qiangdong responded to these expectations by citing ten years of cooperation achievements. During this meeting, he further committed to fully promoting a "doubling" of investment scale in Jilin, focusing on expanding cooperation in automotive supply chains and smart logistics, while jointly building agricultural product traceability systems.

Also on September 6th, Jilin Province Party Committee Standing Committee Member and Changchun Party Secretary Zhang Enhui, along with Changchun Mayor Gu Gang, specially met with Liu Qiangdong's delegation in Changchun.

Zhang Enhui hoped JD.com would seize opportunities, leverage strengths, and deepen presence in Jilin, utilizing Changchun's locational advantages, industrial strengths, talent resources, and nationally-granted preferential policies to deepen cooperation around e-commerce, modern logistics, intelligent manufacturing, and new consumption, achieving mutual success while supporting Changchun's modern metropolitan circle construction.

Liu Qiangdong expressed commitment to implementing the bilateral cooperation framework agreement, innovating cooperation models, increasing investment intensity, and accelerating deployment of new sectors and businesses to help more Changchun brands and quality products reach external markets, contributing greater strength to Changchun's high-quality development and comprehensive revitalization breakthroughs.

For JD.com, choosing to increase investment in Changchun is no coincidence.

As the geometric center of Northeast Asia, Changchun enjoys unique locational advantages, possessing solid industrial foundations, abundant talent resources, and an active market consumption environment.

In fact, JD.com's cooperation with Changchun has already evolved from "framework agreements" to "implementation results." As an old industrial base, Changchun has solid industrial foundations in automotive and agricultural sectors, but has long faced pain points of slow digital transformation and low logistics efficiency. JD.com, as a leading global integrated supply chain solutions service provider, can precisely leverage technological advantages to solve these challenges.

Currently, JD Logistics' Asia No.1 Jilin Changchun Intelligent Industrial Park has become the core logistics hub for Northeast China, processing an average of nearly 400,000 orders daily, with peak periods exceeding 600,000 orders. "Same-day delivery" and "next-day delivery" services cover surrounding regions, completely changing the stereotypical impression of "slow" Northeast logistics.

Following this strategic cooperation framework agreement signing, Changchun and JD.com will cooperate in multiple areas:

Plans to create JD MALL flagship stores, JD Outlets and other consumption landmarks, promoting JD Takeaway's landing in Changchun;

Plans to expand "Asia No.1" warehouses, jointly building new international supply chain hubs;

Deepening comprehensive supply chain cooperation with municipal industrial enterprises, promoting industrial enterprise supply chain digital and intelligent upgrades;

Deep cultivation in agriculture, jointly building biological asset digitization service bases with agricultural enterprises and cooperatives, constructing new digital infrastructure, and supporting industrial development through supply chain finance;

Supporting local agricultural product supply chain enterprises in conducting e-commerce business on JD.com, assisting rural revitalization and new e-commerce industry development...

The ultimate focus of government-enterprise cooperation remains the improvement of people's livelihood and welfare.

Predictably, for consumers in Changchun and even Jilin Province, JD MALL's planned construction will bring entirely new consumption experiences integrating online and offline channels; for practitioners, logistics hub expansion will continuously create employment opportunities; and for small and medium merchants, especially agricultural product operators, JD.com's platform traffic and supply chain resources can help distinctive products like Changbai Mountain mineral water and Jilin grains reach national markets faster, broadening income channels.

With the strategic cooperation framework agreement signing, cooperation between Changchun and JD.com enters a new phase. It also confirms that achieving high-quality development isn't about "waiting for policies" but rather "finding partners" - a new approach. This model of "supplementing regional shortfalls with corporate advantages, expanding corporate space with regional opportunities" may represent a "new paradigm" for Northeast revitalization.