BLOKS (00325) gained over 9% against the market trend. As of press time, the stock rose 9.34% to HK$98.35, with trading volume reaching HK$135 million.
On the news front, according to BLOKS' official announcement, the company unveiled new product categories at the WF2025 exhibition on October 2-3. The launches included the new "Block Vehicles" category and three new "Block Figures" product series: "Nature Collection," "Miracle Q Edition," and "Enchanted Edition." The company also introduced over 40 new Block Figures products spanning multiple price points to meet diverse consumer needs. These releases further demonstrate the vibrant vitality of BLOKS' "product ecosystem" and mark the company's steady advancement of its "All-population, All-price-points, Global" strategy to satisfy players worldwide.
According to the introduction, centered around the "All-population, Global, All-price-points" three-pronged strategy, the "Block Vehicles" category has established a well-structured and diverse product matrix. For students and general IP fans, the company launched the C series featuring popular IPs like Transformers. For adult IP enthusiasts, it created the E series centered on IPs such as Batman. Meanwhile, a flagship series is planned for seasoned vehicle model collectors, comprehensively covering different demographics' collection needs and preferences.
At this WF2025 exhibition, the category debuted three new products for the first time: BLOKS Block Vehicles Transformers C01, BLOKS Block Vehicles Batman E01, and BLOKS Block Vehicles Original Car.