Mixue Group (02097.HK) saw its stock price surge by 7.00% in Monday's morning trading session, riding the wave of enthusiasm for Hong Kong's new consumption stocks. The beverage giant's performance was part of a broader trend that saw several companies in the sector posting significant gains.
According to market reports, other notable performers in the same category included Guming, which jumped by 12%, while ChaBaidao and Nayuki matched Mixue's 7% increase. This collective rise in beverage and lifestyle stocks suggests a growing investor confidence in the consumer sector, particularly in companies catering to younger demographics with affordable products.
Mixue's strong performance comes against the backdrop of its recent achievement as the world's largest food and beverage company by store count. With 46,479 stores across 11 countries as of December, Mixue has surpassed global giants like Starbucks and McDonald's. This expansive presence, coupled with its strategy of offering sub-$1 drinks and quickly adapting to changing consumer spending habits, has positioned Mixue favorably in the competitive beverage market, especially in China where Starbucks is exploring partnerships to revitalize its growth.
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