Xiaomi's legal department recently announced that it has received a first-instance court judgment concerning its lawsuit against the "AutoReport汽车产经" social media account for reputational damage. The court determined that content published by the defendant across multiple online platforms contained factual inaccuracies, misattributions, and clear derogatory remarks, constituting infringement of Xiaomi Corp.'s reputation and causing substantial harm to its brand. According to the ruling, the defendant is required to immediately remove the infringing content, issue a public apology, and pay Xiaomi Corp. a total of 5 million yuan in compensation for economic losses and related expenses.

Public records indicate that the verified operator of "AutoReport汽车产经" is Beijing Yiche Interactive Advertising Co., Ltd., established on December 12, 2007. The company's business scope includes call center operations, information services, advertising agency and publishing, as well as technical services, development, and promotion.

Beijing Yiche Interactive Advertising Co., Ltd. is a wholly-owned subsidiary of Bitauto. Bitauto, founded in 2000, was one of China's early automotive internet companies. It was listed on the New York Stock Exchange in 2010 and completed a privatization process in November 2020, subsequently becoming part of Tencent's ecosystem. Currently, Bitauto primarily provides information and car-buying guidance services to Chinese automotive consumers, alongside internet marketing solutions for automakers and dealers.

It is reported that Li Bin was the founder of Bitauto and served as its Chairman and CEO for many years. In 2018, Li Bin stepped down as CEO of Bitauto to focus on the operations of NIO Inc.. By 2021 and thereafter, he gradually relinquished his roles as legal representative and chairman of Bitauto's operating entity. Latest information from Tianyancha shows that Li Bin still maintains an indirect connection with Bitauto through shareholding arrangements.