On the evening of August 29th, JD.com founder Liu Qiangdong appeared in Suqian and was spotted at a soon-to-open JD discount supermarket. It is reported that on August 30th, four JD discount supermarkets will simultaneously open in Suqian.
On social media today, multiple netizens encountered Liu Qiangdong in Suqian. Photos shared by netizens show Liu Qiangdong smiling and warmly greeting locals, appearing to be in good spirits. Some netizens speculate that Liu Qiangdong's return to his hometown may be to watch the upcoming Suqian vs. Huai'an match scheduled for August 30th.
It is reported that the JD discount supermarket Liu Qiangdong visited today represents China's first large-scale discount supermarket format. Unlike traditional discount supermarkets, JD discount supermarkets leverage JD.com's core supply chain advantages and adopt a "large store, multi-SKU" operating model, bringing together daily necessities, fresh food, fast-moving consumer goods, alcoholic beverages, and various other categories.
On August 16th, JD discount supermarket's first national store opened in Zhuozhou, Hebei. This 5,000-square-meter national flagship large discount supermarket received over 100,000 customers in just two days of operation. Based on Zhuozhou's local permanent population, this is equivalent to nearly one-sixth of the city's residents coming to shop. The two-day sales revenue far exceeded twice that of JD discount supermarket's Beijing pilot store opening period, setting a new sales record for JD discount format stores. This also created a record for the current market's discount supermarket format. Nearly two weeks after opening, daily customer traffic continues to be packed, showing a thriving supply and demand situation with sustained popularity, becoming a major highlight in Zhuozhou's retail market.
It is reported that on August 30th, four JD discount supermarkets will simultaneously open in Suqian, with stores also featuring over 5,000 square meters in area and over 5,000 SKUs, and compared to the Zhuozhou store, they have even larger floor space. The four stores are located at Hope City in the Economic Development Zone, Shuyang Central Mall, Sihong Wuyue Plaza, and Siyang Sunshine Plaza, all of which are local commercial landmarks in Suqian or are backed by densely populated residential areas with strong consumer demand.
Additionally, Qixian and other JD private label products, with their affordable prices, excellent taste, and clean formulations, have maintained hot sales since being launched at the Zhuozhou JD discount supermarket, and the four Suqian JD discount supermarkets will also launch these products simultaneously.
It is worth noting that as the "Capital of Chinese Baijiu," Suqian stores will not only offer highly competitive prices on essential consumer goods such as fresh eggs, purified water, and directly sourced meat products, but will also increase the supply of local specialty products. For example, they will launch specially customized 211ml and 618ml bottled wines from Yanghe for JD.com, symbolizing JD.com's "211 time-limited delivery" service and "618" shopping festival.