On the occasion of Shanghai Jiao Tong University's 130th anniversary, Ji Qi, the founder of H World Group and an alumnus of the university, has donated 100 million yuan to his alma mater to establish the "JI Hotel Humanistic Development Fund." This fund will primarily support a series of activities and projects in the humanities at the university, inviting world-renowned masters in humanities to campus. It aims to assist the university in cultivating a richer humanistic foundation while strengthening its technological capabilities. The establishment of this fund represents a significant step for JI Hotel in extending its brand's humanistic spirit from commercial practice into the field of education.

Since the JI Hotel 3.0 version first showcased the oriental beauty of Chinese hotels in 2013, to the JI Hotel 5.0 "Morning Mountain Green" setting a new standard for humanistic aesthetics in mid-scale hotels in 2023, JI Hotel has continuously redefined the public's perception of humanistic experiences in hospitality. Poetry and tea have been introduced into guest rooms, while the lobby has been transformed into a multifunctional space for reading, tea tasting, and relaxation through the "Guest Listening" concept. The JI Life Hall further constructs a humanistic ecosystem "from the journey to home," integrating humanistic elements into the accommodation experience through a series of initiatives.

Additionally, since 2015, JI Hotel has held ten consecutive editions of the "JI Hotel Humanistic Awards," inviting luminaries from literature and the arts, such as Pai Hsien-yung and Lin Hwai-min, into its hotels. This effort brings high-end cultural resources into spaces accessible to the general public, promoting both "cultural equity" and "accommodation equity" in parallel. In an era where artificial intelligence is reshaping production and daily life, the unique spiritual core, emotional experiences, and cultural heritage inherent to humanity cannot be replaced by algorithms. Culture remains a crucial force for soothing anxiety and countering technological alienation.

Adhering to its original intent of "people-oriented, culture-enriching" and upholding the philosophy that "good living should not be expensive, and a good era should have warmth," JI Hotel has consistently worked to enable ordinary people to enjoy high-quality oriental aesthetic living at a low cost. This commitment has been central to its leading position in the Chinese humanistic hotel market. The establishment of the "JI Hotel Humanistic Development Fund" will provide a platform for young students at Shanghai Jiao Tong University to engage with world-class masters in the humanities. It will allow students to quietly reflect on humanistic spirit amidst the wave of technological advancement, nurturing a rich inner world while mastering professional scientific skills, and growing into thoughtful, compassionate individuals of the new era.

At the donation ceremony, Ji Qi expressed that Shanghai Jiao Tong University not only equipped him with professional knowledge but also completed his training in humanistic literacy. In the age of AI, he hopes that through the establishment of this fund, world-class masters can come to campus, creating opportunities for students to appreciate the humanistic spirit and allowing the power of humanities to become a warm foundation for youth development. Moving forward, JI Hotel's humanistic初心 will continue to be transmitted within campuses and society, extending the benefits of humanistic spirit to more people.