According to a research report released by Orient Securities, global energy supply and trade routes are experiencing significant fluctuations due to geopolitical conflicts. The firm believes that consumer-grade energy storage aligns with the logic of energy security infrastructure. Multiple cross-border e-commerce and trading companies are actively expanding in this sector, strengthening R&D innovation and channel development, with a positive outlook on leading companies' product volume growth. The main views of Orient Securities are as follows:
European energy storage demand is increasing, with policy support creating synergy. 1) Influenced by geopolitical conflicts, global energy supply and trade channels have shown notable volatility. The European benchmark natural gas price (Dutch TTF futures) rose from €31.96 per MWh to €57.59 over the past six trading days, an increase of 86.4%. 2) Recent implementation of multiple EU energy storage support policies, such as Hungary’s household storage subsidy and the UK’s Warm Home Plan, have created a favorable environment for energy storage development. 3) According to TTIR, Chinese energy storage companies signed overseas orders totaling nearly 284.26 GWh by 2025, with Europe ranking first in order volume at 61.82 GWh. 4) The firm argues that as electricity costs rise, consumers will actively seek alternatives to avoid high bills. The core value of energy storage lies in peak shaving and load leveling, which, combined with European policy incentives, supports the release of consumer-grade storage demand.
The global consumer-grade energy storage market continues to expand, with Europe as a key market. 1) Consumer-grade energy storage refers to compact storage devices designed for households and individual users. According to Frost & Sullivan, the global market size will grow from RMB 201.4 billion in 2024 to RMB 580.4 billion in 2029, with a CAGR of 23.6% from 2024 to 2029. By 2029, the portable energy storage, balcony PV storage, and residential storage markets are projected to reach RMB 59.8 billion, RMB 28.1 billion, and RMB 492.5 billion, respectively, with CAGRs of 21%, 23.2%, and 23.9% from 2024 to 2029. 2) Europe and North America are the two major markets for consumer-grade storage. In 2024, their market sizes were RMB 98 billion and RMB 48.8 billion, respectively, and are expected to reach RMB 261.1 billion and RMB 110.3 billion by 2029, with CAGRs of 21.7% and 17.7%, respectively.
Leading domestic cross-border e-commerce firms are actively entering the consumer-grade energy storage sector. 1) Anker Innovations: Its Anker SOLIX storage products cover four series (F/C/E/X). In 2024, storage revenue exceeded RMB 3 billion, up 184% year-on-year. Anker held an 8.7% global market share in portable storage, ranking third in the industry, with the top five companies accounting for 64.3% of the market. In balcony PV storage, it held a 10.3% global market share, ranking first, with the top three companies holding 19.4%. All core technologies are independently developed, including battery management systems, energy management systems, storage inverters, PV inverters, and battery packs. 2) Poweroak: Its storage brand Jackery reported a 106% revenue growth in the European market in H1 2025, with the firm believing it holds a leading market share. 3) Ugreen Technology: Its outdoor storage series covers products ranging from 0.6 kWh to 3 kWh. 4) Sumec: Its subsidiary Phono Solar signed a cooperation agreement with a seasoned Dutch energy storage EPC and energy supplier to promote the demonstration of new storage products in the Netherlands, marking progress in Phono’s European market expansion.
Related stocks: Anker Innovations, Poweroak, Ugreen Technology, Sumec. Risks: Intensifying industry competition, slower-than-expected growth in energy storage demand.