On the morning of March 22, a delegation led by Gao Zhidan, Secretary of the Party Leadership Group and Director of the General Administration of Sport of China, visited ANTA SPORTS for a research and guidance session. The delegation was accompanied by Wei Xiaokui, Vice Governor of Fujian Province, Ye Desheng, Director of the Fujian Provincial Sports Bureau, Ji Xiangfeng, Vice Mayor of Xiamen, and Ruan Dunliang, Director of the Xiamen Municipal Sports Bureau. Ding Shizhong, Standing Committee Member of the National Committee of the Chinese People's Political Consultative Conference, Vice Chairman of the All-China Federation of Industry and Commerce, and Chairman of the Board of ANTA SPORTS, accompanied the delegation throughout the visit. The two sides held in-depth discussions on topics including the high-quality development of the sports industry and government-enterprise interaction.

The delegation first visited the ANTA "Keep Moving" exhibition hall and the sports science laboratory, where they gained a detailed understanding of the group's efforts in internationalization, product research and development, technological innovation, and brand building.

During the subsequent discussion, Ding Shizhong briefed the delegation on how ANTA SPORTS has deeply integrated its corporate development with the national strategy of building a leading sports nation. Over the past three decades, the group has remained steadfastly focused on its core manufacturing business, guided by the "Jinjiang Experience." It has cultivated the sports goods industry, rooted itself in the vast domestic market, and actively promoted an international strategy. This has enabled a transition from a single-brand operation to a diversified multi-brand portfolio and has driven Chinese brands from following global trends to achieving leapfrog development as leaders in the global industry.

After listening to the report, Gao Zhidan evaluated ANTA SPORTS using four key phrases. He stated that the group's development: - Reflects a "sense of national duty": For years, its work has been closely aligned with the strategic policy of revitalizing Chinese sports. - Demonstrates "social responsibility": It has unwaveringly taken social responsibility as its mission, driving the development of China's sports industry. - Exemplifies "corporate spirit": The "Keep Moving" corporate culture has consistently served as a model for the industry. - Showcases the "power of sports": The group's developmental achievements over the years highlight the strength of Chinese sports enterprises and their commitment to serving society.

Gao Zhidan also emphasized his hope that ANTA SPORTS will continue to support the development of Chinese sports as it has always done. He called for strategic mutual support with the General Administration of Sport of China and deeper collaboration and coordination in areas such as support for national teams, cultivation of young sports talent, coordinated development of mass sports and competitive sports, sports events, and sports philanthropy.

Also participating in the research and discussion were leaders from the Fujian Provincial Party Committee, principal officials from the General Office, Department of Economy, and Department of Youth Sports under the General Administration of Sport of China, as well as key officials from the Fujian Provincial Sports Bureau and the Xiamen Municipal Sports Bureau.