STARPLUS LEGEND (06683) Issues Profit Warning, Projects RMB 52.00 million Loss for 2025

Bulletin Express
Mar 06

Star Plus Legend Holdings Limited (the Group) expects to record a consolidated loss of not more than RMB 52.00 million for the year ended 31 December 2025, contrasting with a consolidated profit of RMB 50.20 million in the previous year. According to preliminary information, the result is attributed to slower IP content launches, which temporarily affected the IP creation and operation segment, and a decrease in gross profit margin for the new retail business amid continued product and channel expansion. The Group also made a provision for impairment on certain trade receivables due to recent geopolitical developments, though it noted the non-cash nature of this adjustment.

The Group indicated that it is undergoing a critical stage of upgrading its business structure and strategy, including continuous investments in strategic cooperation, resource allocation, and integrating technologies such as AI and robotics with celebrity IP scenarios. Despite the short-term impact on results, the Group reports that overall operations remain normal and it intends to maintain its focus on core business development.

Final results for the year ended 31 December 2025 are scheduled for release in March 2026. Shareholders and potential investors are advised to exercise caution when dealing in the company’s shares.

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