BRAINAURORA-B (06681) has announced that the inaugural test competition of the "Brain Power Star • Healthy Brain Community Tour — National Community Healthy Brain Lifestyle Series" themed competition, jointly organized by its wholly-owned subsidiary Beijing Zhijingling Technology Co., Ltd. ("Beijing Zhijingling") and Beijing Television Industry Development Group Co., Ltd. ("Beijing Television Industry Group," a wholly-owned enterprise of Beijing Radio and Television Station), was successfully held in Beijing.
The test competition targeted middle-aged and elderly community residents to disseminate cognitive care knowledge, promote the implementation of digital cognitive therapy in community settings, accumulate practical experience for the rollout of the community brain health competition series, and expand community application scenarios for the digital cognitive therapy industry.
This collaboration represents a significant strategic move by the Group's digital cognitive therapy business to extend from medical institutions into community-based preemptive prevention scenarios.
By building a brain health competition IP, the initiative helps popularize brain health concepts, enhance brand influence, expand community service channels, and enrich brain health intervention scenarios, aligning with the Company's long-term development strategy for its digital health business.
The Board believes that this test competition and the subsequent series of activities are in the overall interests of the Company and its shareholders.