This year, Yingkou has set its sights on high-quality development, focusing on three key groups: enterprises, individual businesses, and new farmers. By leveraging technology to solve business challenges, offering warm services to support entrepreneurs, and driving rural economic growth through industrial innovation, the city is using concrete actions and heartfelt services to steadily improve its business environment. The goal is to enable all types of business entities to invest, operate, and grow in Yingkou with confidence, fueling urban development through precise support.

Delivering Services That Truly Reach Entrepreneurs' Hearts

When it comes to the business environment, enterprises have the final say. In Yingkou, the private sector makes up a massive share of the economy, with private enterprises serving as the backbone of development. The municipal party committee and government are cultivating a fertile ground for growth, using precise and thoughtful services to warm the hearts of entrepreneurs. Recently, the Liaoning (Yingkou) Coastal Industrial Base attracted the Shenzhen Xinlicheng Education Technology project. Yingkou formed a cross-departmental task force, with the Municipal Development and Reform Commission, Education Bureau, Industry Investment Group, and the park management committee working together on parallel approvals and proactive services. From the initial project discussions to the establishment of the joint venture company, the entire process took less than 30 days. Feng Rengang, Executive Vice President of Xinlicheng Holding Group Co., Ltd., noted, "From initial contact to production, Yingkou's investment promotion has shown great sincerity and high efficiency on the ground."

In June, a ship named "Kai'ao" operated by Fuhong Group arrived at Yingkou Port carrying a full load of imported soybeans. With all port berths operating at full capacity, the ship typically faced a wait of over 10 days, incurring daily costs of around $20,000 in demurrage, along with risks of raw material spoilage, production line shutdowns, and order defaults. After the company reached out for help, Yingkou's municipal government leaders coordinated the Municipal Transportation Bureau, Yingkou Maritime Safety Administration, and Liaoning Port Group to set up an emergency response mechanism. They opened a green channel for grain operations, arranged for the "Kai'ao" to dock that same night, and organized unloading efforts that lasted through the night, saving the company millions of yuan in potential losses. Li Zhifu, Chairman of Fuhong Group, remarked, "Those 11 days were a race against time, and the efficiency of Yingkou's relevant departments is truly impressive."

Yingkou Liaohe Economic Development Zone has implemented a full-process assistance service for projects. Thanks to the meticulous support from staff, Yingkou Wunong Agricultural Technology Co., Ltd. obtained a construction permit in just two working days, achieving "start construction upon land acquisition," saving nearly 20 days compared to traditional processes. In May, Yingkou Dashiqiao Economic Development Zone formed a dedicated project service team to provide one-on-one tracking for the Liaoning Guomei Refractory Materials project, coordinating land, environmental assessments, planning, and construction permits through parallel approvals with time limits. The project, obtained through a standard land transfer method, took only 15 days from land acquisition to construction.

Yingkou is focusing on the full lifecycle needs of businesses by taking multiple measures to continuously improve the business environment. It has strengthened mechanisms like leadership connections and government-enterprise direct communication channels, closing the loop on handling enterprise demands, and ensuring precise delivery of pro-business policies. Administrative service reforms have been deepened, with project managers and assistance services introduced, along with policies like "start construction upon land acquisition" and parallel approvals, significantly reducing project launch timelines. Addressing pain points such as financing, labor, and transformation, the city organizes targeted job fairs, regularly facilitates government-bank-enterprise matchmaking, promotes intellectual property pledge financing, and implements specialized support policies like "intelligent transformation and digital upgrades" to help enterprises transition and upgrade. Port-related resource guarantees have been strengthened, with cross-departmental green channels created to efficiently resolve logistics issues for foreign trade companies. Administrative law enforcement involving businesses has been standardized, with flexible enforcement and pre-dispute mediation adopted to avoid unnecessary interference. By continuously delegating authority and strengthening park infrastructure, the city proactively resolves historical issues in project construction, using active services to stabilize business expectations and boost confidence in development.

Comprehensive and Precise Support for Individual Businesses

Individual businesses are the "capillaries" of the market economy, playing a vital role in stabilizing employment and safeguarding livelihoods. As of June, Yingkou had 199,000 individual businesses, accounting for 72.02% of all business entities. The municipal party committee and government recognize that only by ensuring individual businesses can operate smoothly and sustain their livelihoods can the bottom line of people's welfare be secured and market vitality maintained. To this end, Yingkou adheres to a philosophy of "regulation with strength, service with warmth," focusing on the urgent needs of individual businesses. It provides targeted efforts in areas such as license processing, policy support, operational guidance, and financial empowerment, using warm services to support their steady growth.

A supermarket operated by a disabled person in Zhanqian District failed to submit its annual report on time. The market supervision department applied a lenient and prudent approach, waiving administrative penalties, and staff proactively visited to guide the submission. They also created QR code videos with operational instructions to provide self-service guidance for street-side businesses. In response to the unique operating hours of fruit and vegetable wholesale markets, where merchants work at night rather than during the day, tax officials from Xishi District and the Liaoning (Yingkou) Coastal Industrial Base made evening visits to guide individual businesses on tax filing and invoice management. This door-to-door service solved the problem of merchants not having time to visit tax halls, serving as a vivid example of "policies finding people and services coming to the door."

Since the start of this year, Yingkou has focused on providing precise support across the entire chain of individual business needs, from startup and operation to transformation. Tax authorities have launched a "policies finding people" initiative in wholesale markets, cultural tourism districts, and intangible cultural heritage venues, using evening extended hours to guide businesses on tax matters and implement tax and fee reduction policies. Financial institutions, in collaboration with industry associations, conduct inclusive finance seminars to improve credit loan offerings for individual businesses, easing financing challenges for small-scale merchants. Market supervision departments have implemented a commitment-based system for small food service permits, allowing applicants to receive permits on the spot if they commit to meeting standards and submit required documents, effectively shortening approval times and resolving urgent issues like license processing. Administrative law enforcement involving individual businesses has been standardized, with flexible enforcement and leniency for minor violations adopted to reduce unnecessary inspections. The city has also organized the identification of "famous, special, excellent, and new" businesses in three batches, totaling 234, using benchmark demonstrations to guide broader compliance and upgrades, continuously stimulating the vitality of the individual economy. In the first half of this year, Yingkou registered 13,261 new individual businesses, reflecting a sustained burst of market vitality.

Aligning New Farmers with Rural Revitalization

Yingkou is leveraging the optimization of the business environment as a breakthrough for rural revitalization, injecting vitality into county-level economic development, driving employment and income growth, and supporting the effective implementation of the rural revitalization strategy. In Liushu Town, Laobian District, the "one village, one product, one village, one scenery" approach has attracted many urbanites and tourists for leisure and consumption. At the Lingzhi (reishi mushroom) base in Dongliu Village, Ren Jiahui, a post-90s new farmer, has made Lingzhi bonsai popular through live e-commerce. Qi Shaokun, a large farming household in Xiaobian Village, leads villagers in cultivating hanging melons, achieving a yield of 10,000 jin per mu with two crops a year, boosting income for over 10 households. Sun Fuxin, Party branch secretary of Donggangzi Village, has become a "Goose Secretary," selling goose eggs and meat via live streams, earning an extra 6-7 jiao per goose egg and significantly increasing villagers' incomes. Liushu Town has developed a leisure farm combining horse riding, eco-tourism, and family activities, driving growth in nearby agritainment and agricultural product sales. The transformation of Liushu Town reflects Laobian District's broader efforts to optimize the business environment and drive rural revitalization.

Laobian District has established village livestreaming academies, offering public training to cultivate local new farmers and village livestreaming leaders. These initiatives promote specialty agricultural products and build village-level brand recognition. At the same time, the district is converting online traffic into offline consumption by connecting picking gardens, unique homestays, and rural experience spots to create multiple suburban leisure routes. It has also improved rural supporting facilities, repurposed idle resources to create Instagram-worthy scenes, and encouraged businesses to develop activities like fruit picking, family study tours, and other experiences. By building an integrated model of "livestream sales + farming experiences + suburban micro-vacations," the district is broadening agricultural product sales channels, continuously activating rural consumption, and boosting village collective and household incomes.

A shift in thinking opens up new possibilities. Counties and districts across Yingkou are leveraging their unique resource endowments and industrial foundations, implementing tailored strategies that yield impressive results. In Xiaowanghai Village, Lutun Town, Bayuquan District, sweet potatoes grown in sandy soil are particularly flavorful. To attract visitors, the district helped the village address challenges like parking, road infrastructure, and tourist services, supporting the construction of an agricultural park that develops a "red education + rural leisure" industry. This has provided jobs for over 100 local villagers and strengthened the village collective economy. Gaizhou apples are renowned far and wide, but high production volumes once led to sales difficulties. Gaizhou City has built a comprehensive service system for the apple supply chain, establishing a linkage mechanism involving leading enterprises, cooperatives, and fruit farmers. It has also smoothed export channels to promote Gaizhou apples overseas, stabilizing farmers' incomes. In Guangming Village, Zhanqian District, strawberry tomatoes, known for their sweet and tangy flavor, initially faced narrow sales channels and low output value. In response, the district guided the village to create the "Ying Xiao Fan" brand, secured the "Zhanqian Strawberry Tomato" national famous, special, excellent, and new agricultural product certification, and supported the development of field livestreaming studios. Leveraging the brand, they expanded sales through supermarkets and online channels, developed contract farming, and created a model for efficient facility agriculture, providing nearby jobs and income opportunities for farmers.

Since the beginning of this year, Yingkou has consistently worked to improve the rural business environment, bridging the "last mile" of services for new agricultural business entities. Administrative services have been pushed down to towns and villages, with assistance services for agricultural matters implemented, approval processes for cooperatives and family farms simplified, and land transfer management standardized. A digital platform called "Rongtong Huinong" has been established, offering innovative agricultural credit loan products to precisely address financing challenges for large farming households and new farmers. The city promotes a "government + enterprise + village collective + farmer" linkage model, providing proactive services for facility agriculture, specialty fruits and vegetables, and under-forest economy projects, while supporting the development of water, electricity, and storage infrastructure. Efforts are underway to cultivate specialty brands like Gaizhou apples and Zhanqian strawberry tomatoes, develop contract farming, organize production-sales matchmaking and rural livestream e-commerce, and smooth agricultural product sales channels. By continuously strengthening the on-the-ground guidance of agricultural technology and improving benefit-sharing mechanisms, Yingkou is steadily stimulating rural industrial vitality, using a favorable agricultural business environment to drive village collective income growth and farmer prosperity. From technological breakthroughs in enterprise workshops, to warm support for small vendors, to thriving industries in the fields, every step Yingkou takes to optimize its business environment is firm, powerful, and uplifting.