WEIMOB INC (02013) released its 2025 annual report on March 17, reporting total revenue of RMB 1.592 billion, representing a year-on-year increase of 18.9%. Notably, the company disclosed its AI-related annual revenue for the first time, which reached RMB 116 million. During the reporting period, WEIMOB's gross profit amounted to RMB 1.195 billion, a surge of 100.4% compared to the previous year. The gross profit margin rose from 44.5% to 75.1%, indicating high-quality business development. Adjusted EBITA was RMB 155 million, marking a significant improvement of 143.7% from a loss in the prior year. Adjusted net profit reached RMB 42 million, achieving the first annual profit since 2021. Operating cash flow also turned positive for the first time since listing, reflecting continuous optimization of financial fundamentals.
In 2025, WEIMOB's core business demonstrated steady and healthy growth. Revenue from subscription solutions was RMB 897 million, a slight decrease of 2.3% year-on-year, primarily due to the proactive reduction of low-quality business in the second half of 2024, which led to a decline in merchant numbers and deferred revenue. However, with increased business focus and rising AI-related revenue, revenue stabilized and rebounded in the second half of the year, showing both year-on-year and sequential growth. Within this segment, smart retail revenue accounted for approximately RMB 598 million, increasing by 9.5% sequentially in the second half and representing 67% of subscription solutions revenue. Revenue from merchant solutions reached RMB 695 million, up 65.1% year-on-year, with a gross profit of RMB 631 million, a 137.7% increase. The gross profit margin for merchant solutions improved from 63.1% to 90.9%.
The year 2025 was pivotal for WEIMOB as it fully integrated AI technology into business scenarios. Under the "All in AI" strategy, the company's AI product portfolio deepened, with commercial applications such as WAI, WAI Pro, and WIME accelerating significantly. AI-related revenue achieved breakthrough growth for the year. WEIMOB successfully secured USD 200 million in funding from international long-term investment institutions, providing strong momentum for deep AI technology research and international expansion. The company's MSCI ESG rating was upgraded to A, recognizing its practices in governance, data security, and green initiatives.
AI revenue exceeded RMB 100 million for the first time, driving business health and long-term value. In the 2025 report, WEIMOB disclosed AI-related annual revenue of RMB 116 million, with second-half revenue reaching RMB 82 million, a sequential increase of 137.5%. With ongoing product optimization and new launches, high growth is expected to continue. The AI product matrix expanded with the introduction of WIME, a multimodal generative AI tool for small and micro e-commerce merchants, and WAI Pro, a customized AI solution for enterprise clients. Additionally, the company launched AI Work365, a one-stop smart office platform. WAI's product iteration and commercialization accelerated, leveraging AI Agent technology to reconstruct merchant workflows across smart efficiency, intelligent operations and decision-making, and interactive experiences. Average monthly active merchants for WAI grew 66.7% year-on-year in 2025, core feature usage increased 77.8%, and merchants using WAI for store setup during new customer onboarding rose 146.6%. WIME, a lightweight AI store-building tool integrated into WeChat Stores and Xiaohongshu, accumulated over 510,000 users, with active users surging 442.7% year-on-year.
WEIMOB's AI strategy extended from "AI+SaaS" to "AI+Global Expansion" and "AI+Marketing," while exploring innovations in AI+smart hardware. In September 2025, the company strategically invested in North American AI innovator Genstore.ai and established a "WEIMOB Global" business unit. In January 2026, WEIMOB launched the "WEIMOB Star GEO Solution," covering industries such as consumer goods, digital appliances, business services, and software applications to help merchants capture key marketing opportunities in the AI search era.
SaaS strategy focus yielded results, stabilizing and rebounding revenue, while large customers accelerated penetration in local life services. In 2025, WEIMOB achieved significant progress in revenue quality, product innovation, and industry solutions through deep AI integration, customer structure optimization, and multi-ecosystem collaboration. Although subscription solutions revenue declined slightly due to reduced low-quality business, it stabilized and rebounded with strategic focus and AI revenue growth. Paid merchants for subscription solutions reached 58,396, with average revenue per user rising 5.3% to RMB 15,367. Smart retail merchants totaled 7,699, including 1,205 brand merchants, with average order value per brand merchant around RMB 183,000. Integrated solutions combining retail, enterprise WeChat, and membership gained traction, with GMV for smart retail clients growing 10% year-on-year and accounts with RMB 100 million+ GMV increasing 30%. Multi-account cooperation among enterprise clients rose 7%, with related revenue up 31%.
WEIMOB focused on the local life industry, integrating core entry points such as Douyin group coupon verification, Meituan group coupon systems, and collaboration with Taobao Flash for instant retail and digital marketing. The company strengthened mid-platform capabilities for subscription solutions, integrating orders and members from public and private domains into the SaaS mid-platform and unifying coupon management. This led to robust growth in orders and membership business: POS, WeChat Stores, and Taotian orders increased 5626%, 901%, and 78% year-on-year, respectively; Alipay Tap membership grew 2659%.
AI Agent matrices were integrated into key retail e-commerce scenarios, especially during promotional events. During Double Eleven, merchants using AI shopping guides saw sales increase 30% year-on-year. In the apparel sector, brand Qipai deployed WAI guides for automated, personalized engagement with high-value customers, contributing over 70% of GMV via mini-programs. In the pet industry, Huayuan Pet used WEIMOB's AI-enhanced solutions for visual upgrades and smart product recommendations, doubling member transaction value. To address high return rates in fashion, WEIMOB introduced AI fitting features using Alibaba's Tongyi Qianwen model and proprietary technology, improving conversion rates and reducing returns.
Marketing ecosystem advantages solidified, with gross margin rising to 90.9%. Adhering to "scientifically driven omnichannel operations," WEIMOB optimized customer structures, deepened platform partnerships, and enhanced AI capabilities, reinforcing its position as a premium service partner. Gross ad revenue facilitated by WEIMOB's merchant solutions was approximately RMB 16.69 billion, with average spending per paying user at RMB 247,174, down 8.5% year-on-year due to proactive client结构调整 focusing on efficiency over low-margin accounts. This improved operational efficiency, with gross profit growth outpacing revenue growth and operating cash flow turning positive.
AI+Marketing strategies advanced, with AI applied across content creation, ad optimization, compliance, and reporting. AI-assisted content creation accounted for over 60%, boosting efficiency by 45%+ and achieving 70%+ usability. WEIMOB maintained leadership in Tencent channels, with video ad consumption up 29% year-on-year and 25 awards received, including Tencent's "Strategic Cooperation Award." Expansion into Douyin, Xiaohongshu, Kuaishou, Alipay, and Huawei HarmonyOS progressed, with partnerships such as ByteDance's Ocean Engine and Kuaishou's Magnet Engine. Alipay ad consumption grew over 50 times year-on-year, and collaboration with Xianyu unlocked access to 600 million young users. On Xiaohongshu, WEIMOB became an official agent in four regions, with platform consumption up 112% year-on-year, earning recognition in beauty, personal care, and maternal-infant sectors.
Business Outlook: Looking ahead, WEIMOB will advance its "All in AI" and "Global Expansion" strategies in 2026, driving business model transformation and value growth. The company will iterate on AI products, explore AI applications in To B, To C, and global markets, and align with AI advancements from Tencent and Alibaba. WEIMOB will deepen its presence in WeChat e-commerce, expand multi-channel layouts in local life services, and enhance international operations by integrating Genstore.ai's capabilities for full-chain services in global brand expansion.