On October 8, data from CHABAIDAO showed that multiple stores nationwide recorded sales increases exceeding 1000% during the "Double Festival Golden Week" period. A relevant executive from CHABAIDAO revealed that consumer preferences for milk tea vary across different regions. During the National Day holiday, provinces including Jiangsu, Guangdong, and Jiangxi recorded higher sales of fresh fruit tea, while provinces such as Sichuan, Hubei, and Shandong showed stronger performance in fresh milk tea sales. Looking at individual stores, non-tier-1 cities including Jiayuguan, Bayannur, Wanning, and Guang'an entered the top ten for store sales growth during this year's National Day holiday.
"We found that stores located at transportation hubs experienced significant performance improvements during the National Day period," noted a CHABAIDAO executive. During this holiday, CHABAIDAO stores located at airports, high-speed rail stations, and highway service areas nationwide saw overall sales nearly double. Among them, the CHABAIDAO store located at the Xingtai highway service area in Hebei Province recorded a 700% month-over-month increase in average daily revenue during the National Day holiday.