On March 19, the business cooperation launch event for the 2026 Jiangsu Provincial City Football League (Wuxi Division) was successfully held at the Wuxi Expo Center. During the ceremony, sponsorship agreements were officially announced, revealing the main sponsor, sponsors, and other partnering enterprises for the Wuxi division of the 2026 league. Guolian Minsheng Securities attended as the main sponsor of the Wuxi division team.
The partnership reflects a shared cultural spirit with the Jiangsu Football League. In 2025, the league gained widespread popularity, with total live attendance exceeding 2.43 million spectators and an average match attendance of 28,000, setting a new record for provincial leagues. Following the Central Financial Work Conference and the new "National Nine Articles," Guolian Minsheng Securities successfully completed a market-oriented merger, demonstrating strong growth momentum after integration. The league, as a standout sports IP, enjoys high visibility and influence across Jiangsu and nationwide. Its emphasis on teamwork and perseverance aligns closely with Guolian Minsheng's corporate values of staying true to its mission, striving for excellence, overcoming challenges, and pursuing continuous improvement. This synergy symbolizes the company's commitment to accompanying clients steadily toward shared success while showcasing professionalism, stability, and a drive for high-quality development.
This marks the second collaboration between Guolian Minsheng and the league. During the inaugural 2025 Jiangsu Provincial City Football League, Guolian Minsheng witnessed the Wuxi team's first home victory. As a securities firm rooted in Wuxi with assets exceeding hundreds of billions, Guolian Minsheng has consistently supported the local team as a sponsor. From large-scale sideline promotions to resource investments, this backing reflects deep hometown pride and a sense of responsibility. The company recognizes that the intersection of finance and sports energizes urban spirit and boosts civic pride and confidence.
Wuxi serves as Guolian Minsheng's home base, and the firm remains dedicated to deepening its local presence while supporting industrial growth and the development of new productive forces. The league's "one city, one team" model resonates with Guolian Minsheng's strategy of focusing on regional and industry-specific development. Sponsoring the league is a key initiative for Wuxi to integrate culture, sports, tourism, and commerce. By participating, Guolian Minsheng actively supports local initiatives and helps translate the event's influence into momentum for serving the real economy and promoting consumption upgrades.
In 2025, Guolian Minsheng facilitated 15.8 billion yuan in equity, bond, and securitization financing for Wuxi-based entities. It launched the "Wuxi Selected Index" to provide professional guidance for market allocation in Wuxi's A-share sector. The firm's investment banking division completed three mergers and acquisitions in Wuxi, with eight additional local companies undergoing IPO coaching. Throughout the year, it attracted 11 industrial projects to Wuxi, leveraging associated investments exceeding 5 billion yuan. These results illustrate Guolian Minsheng's proactive role in integrating financial empowerment into broader economic development.
In recent years, Guolian Minsheng has actively supported sports development, not only as a sponsor of the Wuxi division team but also through deep involvement in major events like the Wuxi Marathon. As a repeat sponsor of the league, the company will continue to provide strategic support and event services, adhering to its "finance for the people" philosophy. By channeling financial resources into sports, it aims to invigorate urban vitality and ensure event benefits are widely shared, contributing to local progress.
A company representative stated that Guolian Minsheng will focus on the "finance + health" theme across three areas going forward. First, it will deepen the integration of sports and finance scenarios, leveraging the league partnership to offer quality financial services to enterprises in sports, fitness, and rehabilitation sectors. Second, it will build an online and offline health ecosystem. Online, it will use the league's visibility to promote scientific fitness, rational investment, and financial wellness via digital platforms, combining investor education with healthy living advocacy. Offline, it will organize activities like walking events and financial health seminars at branches, creating interactive platforms for clients and residents. Third, it will fulfill social responsibilities by promoting positive lifestyles, incorporating support for public fitness into its CSR initiatives, and encouraging values of perseverance, cooperation, and wellness through community sports and volunteer programs.
As the new season approaches, the passion on the field continues unabated. Guolian Minsheng and the league are set to begin a new chapter, advancing urban development through "finance + sports" collaborations and creating shared value through social responsibility.