The meme-stock revival looks like it might stretch into another day with GoPro Inc., Krispy Kreme Inc. and Beyond Meat Inc. all surging in early trading.

Wearable camera maker GoPro soared 51% in early trading, doughnut maker Krispy Kreme was up 37% and Beyond Meat jumped 14%. The other two recent day-trader favorites were mixed, with Opendoor Technologies Inc. dropping as much as 13% and Kohl’s Corp. advancing 1.3%.

For Daniela Hathorn, senior market analyst at Capital.com, the massive surges in trading volumes and stock prices have been driven by a mix of social media buzz, short squeezes, and technical breakouts, despite little to no change in the companies’ underlying business fundamentals.

“Krispy Kreme seems to be the latest addition to the frenzy,” she wrote in a note. “Like the others, there was no significant news to justify the rally, just sheer retail momentum.”

Call volume on Krispy Kreme exploded on Tuesday, with a record of over 100,000 contracts trading, equivalent to 71 times the average daily volume over the past four years, according to data compiled by Bloomberg. Meanwhile, GoPro had the highest call volume since 2021 with over 56,000 contracts.

Wall Street has been captivated in recent days by the resurgence in a handful of stocks popular on the WallStreetBets page of Reddit, known for sparking past bouts of meme-stock mania. Shares of tech-powered home flipper Opendoor skyrocketed last week and the stock of retailer Kohl’s more than doubled at one point on Tuesday.

On Wednesday, day traders on Reddit were looking for the next possible target, with some users making a pitch for betting on Krispy Kreme. Stocks such as The Campbell’s Co., Aehr Test Systems, Polaris Inc. and Wendy’s Co. with relatively high short interest have also attracted buyers this week.