In the Yellow River Golden Triangle (Yuncheng) Innovation Ecological Cluster Zone, a modern office building is emerging as a new gateway for Yuncheng's international outreach. This facility, operated by the Yuncheng Economic and Technological Development Zone under the guidance of the municipal commerce bureau, is the Yuncheng Cross-Border E-Commerce Industrial Park—a rapidly growing hub with annual revenues exceeding 800 million yuan. As a pivotal component of the China (Yuncheng) Cross-Border E-Commerce Comprehensive Pilot Zone, the park focuses on an integrated "cross-border e-commerce + industrial belt" model. By establishing platforms, aggregating industries, and optimizing services, it is progressively building a complete cross-border e-commerce ecosystem, enabling more "Made in China" products to reach global markets and fostering the realization of entrepreneurial dreams. The park is a stage for inspiring stories of entrepreneurs and a testament to a new chapter of opening up in inland regions.
Platform empowerment is key to creating this new highland for cross-border e-commerce. Upon entering the exhibition hall on the first floor, one is immersed in a globally connected matrix of products. The spacious, bright area blends technological sophistication with commercial vibrancy, with large screens displaying real-time cross-border transaction data from park enterprises. Orders are processed through platforms ranging from Russia's Wildberries to TikTok and Amazon, delivering products to consumers worldwide. The display area features an array of Yuncheng's specialty products, including thermal decorative panels from Huazhao Southeast Green Building, Wenxi glassware, Infinova fully automatic smart locks, and Futonghui pastries. An adjacent import section showcases cosmetics, beverages, and daily chemicals, highlighting the dynamic "buy global, sell global" activity accelerated by the park's digital trade platform.
Ascending to the second-floor digital live-streaming training center reveals rows of standardized, professional live-streaming studios. The bright, clean environment, equipped with professional broadcasting gear and comprehensive facilities, ensures seamless operations. Inside each studio, confident hosts energetically present and explain products, facilitating their entry into domestic and international markets. These facilities represent just one part of the park's overall layout. The synergistic combination of an online public service platform and an offline industrial park forms a dual-platform strategy that solidifies the foundation for high-quality development in cross-border e-commerce.
Offline, the park prioritizes high-standard infrastructure, planning and constructing "one exhibition hall and five centers": the Digital Exhibition Hall of the China (Yuncheng) Cross-Border E-Commerce Comprehensive Pilot Zone, an Import Goods Digital Experience Center, a Cross-Border E-Commerce Product Selection Center, a Digital Human Live-Streaming Center, the Digital Live-Streaming Training Center, and a Foreign Trade Comprehensive Service Center. Through an integrated development model combining cross-border e-commerce, product display, live-streaming e-commerce, and enterprise incubation, the park offers high-quality, low-cost, convenient, and all-encompassing shared resources for入驻 businesses and entrepreneurs, striving to build a robust cross-border e-commerce industrial ecosystem. Adhering to principles of coordinated planning, needs-based construction, and phased expansion, the park continues to enhance its capacity. In 2025, it added 1,836 square meters of space, bringing the total area to 5,873 square meters, with plans to expand by over 6,000 square meters in the future, creating a multi-tiered development environment ranging from small workstations to independent offices and enterprise clusters.
Online, the China (Yuncheng) Cross-Border E-Commerce Public Service Platform commenced operations in May 2024. An upgrade project in 2025 deeply integrated four major modules: a data monitoring platform, a used vehicle trading platform, a local service platform, and a key industrial belt mall. This effort aims to establish a comprehensive "1+3" functional system, improving the platform's capabilities. By interconnecting with the customs "Single Window" system and enabling one-stop online declarations, the platform significantly reduces operational costs and supports business growth.
In the cross-border e-commerce sector, evolving consumer behaviors and market demands have given rise to various business models. Interest-based e-commerce and marketplace e-commerce are two representative models, each with distinct operational characteristics and developmental advantages suited to different consumer scenarios and user needs. Both models are actively practiced within the Yuncheng park.
Wang Ruiliang, founder of Shanxi Qiuyue Cross-Border E-Commerce Co., Ltd., was formerly a top seller on Douyin, China's version of TikTok. Her transition to TikTok was driven by domestic sales bottlenecks and favorable policies for cross-border e-commerce. When her company moved into the park in early 2025, she and her partner started with just three workstations in a shared office space. Today, her team has expanded to 15 employees, occupying 620 square meters of office space, and manages over 170 stores on TikTok, selling products to countries including Singapore, Malaysia, the United States, Japan, and Mexico.
"The key to our rapid growth is the application of AI technology. The TikTok store backend is entirely in English; without translation tools and intelligent software, it would be very difficult to succeed," Wang explained, demonstrating the company's AI tools. She uses ChatGPT to optimize product titles, AI to generate short videos, and digital humans for live streaming. Wang illustrated the process by typing instructions in Chinese into an AI tool, which were then translated into English. The tool promptly produced a short video about wire cutters, which could be adjusted into different languages. This particular video garnered over 2 million views and more than 20,000 orders, becoming a bestseller for Qiuyue.
"Leveraging Yuncheng's diverse manufactured products gives us a cost advantage. AI tools lower the entry barrier, and the inherent logic of interest-based e-commerce helps us grow stronger. My goal this year is to achieve sales revenue exceeding 120 million yuan, and I am confident," Wang stated.
In contrast, Shanxi Zhiyun Dingsheng Enterprise Management Consulting Co., Ltd. focuses on operating on the Russian platform Wildberries. In their office, the sound of keyboard clicks fills the air as director Zhang Jiantao discusses product selection and listing optimization with his team. A year ago, this post-90s entrepreneur worked in the civil engineering industry; now, he leads Wildberries' officially authorized incubation base in Yuncheng.
"Last June, I attended an investment promotion conference at the park out of curiosity and became very interested in Wildberries," Zhang recalled. "I soon set up shop in the park and opened my first online store. Not long after, I made my first sale—a women's handbag that quickly reached a customer in Russia." What kept him going was Wildberries' low barrier to entry: a fully Chinese interface, Chinese customer support, RMB settlement, and a "one-click direct shipping" model.
"Starting in cross-border e-commerce is simple, but to truly grow and shorten delivery times, you inevitably need to invest in overseas warehouses, which requires significant capital and effort. That is our future direction," Zhang noted.
This diversified e-commerce landscape is supported by the park's meticulous cultivation of industrial chains. The park actively nurtures business entities, engages with leading domestic and international cross-border e-commerce platforms, and integrates comprehensive foreign trade service enterprises. It has formed a development matrix centered on major platforms like Alibaba International Station and Wildberries, with deep involvement from multiple foreign trade service companies, helping local specialties such as food, apparel, glassware, and diamond tools access international markets.
Service is a core consensus between the park and its enterprises. Companies like Qiuyue offer direct services by training individuals to engage in cross-border e-commerce, while the park provides support spanning supply chain, finance, and legal aspects. Li Lei, one of Qiuyue's first trainees, previously worked in civil engineering in Shanghai. He learned about Qiuyue during a visit organized by the park and, optimistic about the sector's prospects, decided to enroll. After selling just one order in his first month and 20 orders in the second, he received guidance from Qiuyue on listing optimization and product selection. Months later, a short video he sent to an online influencer went viral, boosting sales significantly. He now earns over 50,000 yuan monthly, with his store ranking among the top sellers for hardware products in Thailand.
"Qiuyue provides step-by-step guidance from store setup to using AI tools, continuous Q&A support, and weekly member learning days to explain new platform rules. This is immensely helpful for beginners," Li remarked. To date, Qiuyue has incubated nearly 100 trainees.
For enterprises, providing service drives development; for the park, offering robust services safeguards that growth. The park provides孵化 support including utilities, space, and workstations to alleviate initial operational pressures for startups. Growing businesses receive incentives such as financial support. Qiuyue benefited from these policies to expand, while the Wildberries incubation base leverages government support to offer low-cost entrepreneurial environments. Additionally, the park's comprehensive service center delivers government services through on-site, immediate, online, and one-stop channels, ensuring matters are handled within the zone and providing precise assistance to resolve enterprise challenges.
A talent cultivation system supplies intellectual support for industrial development. The park deepens industry-education integration by establishing实习 training bases and "industry-education integration bases" with institutions like Yuncheng Vocational and Technical University and Shanxi Yuncheng Vocational College of Agriculture, having trained over 200 cross-border e-commerce professionals. It has also collaborated with platforms such as Alibaba International Station and Wildberries to organize 24 specialized training sessions, covering more than 300 enterprises and over 2,000 participants, with content on platform rules, product selection技巧, and operational strategies.
At this new developmental juncture, the Yuncheng Cross-Border E-Commerce Industrial Park is guided by the vision of becoming an open gateway for inland regions. Moving towards branding, scale, and clustering, it aims to further refine the cross-border e-commerce ecosystem, optimize service systems, and deepen international cooperation. The park is committed to building a higher-standard, higher-quality demonstration zone with distinct Yuncheng characteristics, vigorously promoting the high-quality development of cross-border e-commerce.
**Observer's Notes: Building a Bridge of Openness Through Park Prosperity**
When the figure of "annual revenue exceeding 800 million yuan" leaps off the page, and when international platforms like TikTok and Wildberries connect closely with Yuncheng's glassware and hardware tools, we witness not only the robust growth of the Yuncheng Cross-Border E-Commerce Industrial Park but also a vivid缩影 of this inland city energetically embracing the world amid the digital economy wave.
The development of cross-border e-commerce in inland cities was once thought to face inherent constraints like logistics, resources, and industrial foundation. However, the success of the Yuncheng park challenges this perception. The core secret lies in identifying the integrated development path of "cross-border e-commerce + industrial belt," transforming local industrial strengths into cross-border competitive advantages. Within the park, local products congregate and, via digital trade platforms, reach international consumers, achieving precise alignment between "Yuncheng Manufacturing" and the global market. This model, where industry forms the base and e-commerce acts as the bridge, allows inland cities' specialty products to transcend geographical limitations, activating the outward-oriented potential of local industries.
Platform construction and ecosystem完善 provide solid support for the park's development. Online, the public service platform's interconnection with the customs "Single Window" enables one-stop declarations, drastically reducing business costs. Offline, the "one exhibition hall, five centers" infrastructure creates a full-chain载体 for product display, live-streaming selection, enterprise incubation, and foreign trade services. Notably, the park does not merely assemble facilities; it builds a multi-level, comprehensive industrial ecosystem tailored to cross-border e-commerce needs—featuring diverse models like interest-based and marketplace e-commerce, deep application of new technologies like AI tools and digital human streaming, and tiered development spaces from startup workstations to enterprise clusters. This synergistic "online + offline," "hardware + software," and "business models + technology" ecosystem provides suitable soil for enterprises at different stages, enabling full-cycle cultivation from incubation to growth and upgrade.
Talent is the foundation of industrial development, and service is its guarantee. The park deeply understands this, treating talent cultivation and full-chain service as two key drivers to safeguard growth. In talent development, it deepens industry-education integration, partners with local universities for training bases, and collaborates with leading platforms on specialized training, supplying professionals for the industry and creating local employment. In service保障, from孵化 support for utilities and space to performance-based incentives and financial aid, to "on-site, immediate" government services, the park offers precise, efficient assistance that resolves enterprises' concerns. More commendably, a virtuous cycle of "experienced guiding newcomers, enterprises nurturing enterprises" has formed within the park. Leading companies like Qiuyue have incubated nearly 100 trainees, allowing for rapid replication of successful experiences and creating a "wild goose formation effect" in industrial development.
The rise of the Yuncheng Cross-Border E-Commerce Industrial Park is more than the success of a single zone; it is a vivid practice of transforming development strategies for inland cities. Inland regions are not mere "bystanders" in opening up. By identifying the right positioning, building platforms,完善 ecosystems, and optimizing services, they can convert local resources into competitiveness on the global stage.