Citi Upgrades Brinker (EAT.US) to "Buy" on Cost and Customer Base Improvements

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Brinker International (EAT.US) received a rating upgrade from "Neutral" to "Buy" by Citi Research, alongside a 22% increase in its price target to $176. The bank highlighted three key factors supporting the upgrade: strong performance of its core brand Chili’s, improved cost outlook for Brazilian beef imports, and successful initiatives to attract younger customers.

Citi analyst Jon Tower noted, "While we acknowledge our shift to a positive stance comes later, Brinker’s sustained cost improvements and robust sales fundamentals suggest continued growth potential."

The upgrade was driven by three major catalysts: 1. **Tariff Relief**: The U.S. removal of a 40% tariff on Brazilian beef imports is expected to alleviate food inflation pressure for Chili’s, boosting margins by fiscal 2026. 2. **Customer Expansion**: Chili’s marketing push has effectively drawn younger diners, with data showing high retention rates—reinforcing long-term brand relevance and confidence in traffic growth beyond 2026. 3. **Operational Capacity**: Despite recent traffic recovery, per-store annual guest counts remain ~17% below fiscal 2007 levels, indicating ample room for growth.

Despite Brinker’s stock fully recovering post-Q3 earnings, Tower sees further upside, citing improved customer satisfaction, value KPIs, and loyalty as foundations for outperforming industry peers and historical trends.

Brinker’s shares rose ~7% on Tuesday, extending an 11% rally over the prior three sessions.

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