As the short drama industry evolves and anime drama gains traction, how can players in the content ecosystem achieve breakthroughs amid competition? At Kuaishou’s 2025 Short Drama & Anime Drama Industry Salon, Mina, Head of Content Consumption Business at Kuaishou’s Magnet Engine, shared insights on fostering a thriving ecosystem where creators focus on passion and creativity while quality content is rewarded. Mina emphasized, "The ceiling for user scale and commercial monetization in content consumption will continually be broken by new formats."

**Diverse Monetization Models, More Predictable Revenue Sharing** In the era of content supremacy, short dramas have become mainstream entertainment, with Kuaishou’s short drama user base exceeding 300 million. According to CTR’s *2025 Kuaishou Content Consumption Industry Report*, short dramas rank as the top interest among Kuaishou users, reflecting strong demand. Over 30,000 short dramas were released on the platform last year, with engagement and exclusive content driving high user willingness to pay.

Since 2024, Kuaishou’s short drama consumption has surged 5.6x, advertisers grew 4x, and active dramas jumped 21x. Over 10 dramas surpassed RMB 10 million in revenue, while 2,000+ exceeded RMB 1 million. This growth stems from Kuaishou’s robust ecosystem and upgraded monetization models, including IAP (in-app purchase), IAA (in-app advertising), revenue sharing, and branded content, delivering reliable returns for partners.

Recent product upgrades enhanced IAP via smart recommendation panels, combining big data with expert insights to boost conversions. For price-sensitive users, full-series pricing strategies were tested. IAA’s mid-roll ads now feature seamless transitions between episodes, reducing disruption and significantly increasing ad views and revenue.

Kuaishou’s revenue-sharing model offers a "zero-cost entry—massive traffic—diverse monetization" closed loop. Over the past year, participating accounts grew 200%, dramas increased 150%, and revenue tripled, with annual revenue projected to exceed RMB 400 million. Support policies include billions in traffic incentives, exclusive pools for premium content, and cash rewards like the "Spark Plan" for creators and "Glow Plan" for influencers.

**Anime Drama: Unleashing Growth Potential** Emerging as a dark horse, anime drama has seen explosive growth on Kuaishou, with thousands of titles launched, total consumption surpassing RMB 200 million, and daily peaks exceeding RMB 4 million. The genre spans dynamic comics, CG-edited series, novel adaptations, and sticker-based animations, attracting a distinct audience—only 38% overlap with short drama payers, offering 62% incremental users.

Leveraging Kuaishou’s native ecosystem, anime drama monetization achieves in-app闭环 (closed loop) with smooth, immersive viewing. AI-powered models enhance content understanding,精准识别付费点 (identifying monetization opportunities) to match high-intent users.

To accelerate adoption, Kuaishou increased subsidies for new anime drama viewers and optimized ad placements. Product features like弹幕 (danmu) interactions and trending rankings improve engagement and exposure. Addressing production bottlenecks, the "Dream Maker 2.0" platform uses AI to streamline scripting, scene selection, and video generation, cutting costs and cycles.

Kuaishou plans near-100% profit sharing with partners to fuel anime drama’s多元化 (diversified) growth.

**AI-Driven Efficiency Across the Content Chain** Kuaishou’s AI capabilities empower short and anime dramas from production to distribution. Its Keling AI engine excels in image/video generation, with the upgraded 2.5Turbo model delivering superior animation styles and character expressiveness.

Collaborations with阅文 (China Literature), NBA, and Golden Investment Award launched AIGC contests, amplifying IPs like *The Outcast* and *A Record of a Mortal’s Journey to Immortality*, with 19.35 million exposures. The "Inspiration New Era 2.0" initiative supports commercialization via funding, traffic, and revenue sharing, offering up to RMB 500,000 cash and billions in traffic per project.

Keling AI also enhances anime production through editable image-to-video tools, multi-style adaptation (e.g., Chinese/Japanese/American comics), and digital avatars syncing to multilingual scripts. Asset management features streamline bulk content creation.

Amid industry shifts, Kuaishou remains committed to empowering storytelling, maximizing partner value, and driving差异化 (differentiated) growth across the ecosystem.