On August 17, the 2025 Yile River Grassland Half Marathon commenced in the scenic Yile River Grassland of Hohhot, attracting over 10,000 runners from across the nation. China Mobile Inner Mongolia, serving as the official supporting telecommunications operator, demonstrated exceptional social responsibility and outstanding communication capabilities to ensure the event's success. Through the "Global Link Marathon Initiative," the company actively integrated into the event while supporting the autonomous region's sports and cultural development and the Healthy Inner Mongolia initiative.

The event served not only as a sports celebration promoting personal challenge and health pursuit but also as an important platform showcasing Inner Mongolia's magnificent grassland scenery and unique regional culture. China Mobile Inner Mongolia conducted comprehensive advance planning, deploying professional resources and multiple emergency communication vehicles to core areas. Through advanced network optimization technology and comprehensive emergency protocols, the company effectively managed high-concurrency communication demands in densely populated areas during the event, achieving "zero network failures," high-speed connectivity, and low latency for event coordination, media broadcasting, participant tracking, and audience interaction. This established a reliable "information highway" that demonstrated the central state-owned enterprise's commitment to critical information infrastructure protection.

While providing robust communication support, China Mobile Inner Mongolia leveraged its advantages and innovated service models. The company established exclusive participation channels for "Global Link" brand customers, offering direct entry opportunities and product experiences through the China Mobile app, along with premium benefit packages including customized sports equipment, exclusive running team formations, and post-race services. These initiatives significantly enhanced participants' experience and satisfaction. The "Global Link" brand experience zone at the event venue featured immersive interactive displays and stamp collection activities, attracting numerous runners and citizens while effectively conveying the brand's "innovation and progress" values and deepening public understanding of China Mobile's premium services and brand value.

A China Mobile Inner Mongolia representative stated that sponsoring and participating deeply in the Yile River Grassland Half Marathon represents concrete action in fulfilling central enterprise social responsibilities, serving local economic and social development, and supporting the autonomous region's efforts to establish northern frontier cultural brands. The company remains committed to integrating its development with the autonomous region's overall development strategy. Through the "Global Link Marathon Initiative," the company creates opportunities for the public to participate in high-quality sports and cultural activities, demonstrating practical support for the national fitness strategy and empowering Healthy Inner Mongolia construction. The stable and efficient communication services during the event exemplify the company's "people-centered" development philosophy and "customer-focused, service-oriented" mission.

Looking ahead, China Mobile Inner Mongolia will continue deepening cooperation with various sports and cultural activities throughout the autonomous region. Leveraging the "Global Link Mobile Family" upgrade initiative, the company will conduct diverse and content-rich public benefit activities region-wide. The company will continuously improve network quality and service standards while exploring new integrated development models combining "telecommunications + sports" and "telecommunications + culture," striving to provide superior information services and richer cultural experiences for people of all ethnic groups in the region, contributing mobile intelligence and strength to strengthening the northern frontier security and stability barrier and writing a new chapter of Chinese-style modernization in Inner Mongolia.