Apple Inc. (AAPL.US) has scheduled its iPhone 17 launch event for 1:00 AM Beijing time on September 10th. The event theme is set as "Awe dropping," signifying an impressive debut that promises to captivate audiences. The presentation will take place at the Steve Jobs Theater located at Apple Park in Cupertino, California.

As an annual highlight in the technology sector, Apple consistently hosts its September launch events to unveil detailed information about the latest iPhone series to global consumers. This year, widespread speculation suggests Apple will introduce a significantly thinner iPhone model, generating considerable industry attention.

Additionally, Apple is expected to announce new Apple Watch series products during the event. Over recent years, the company has continuously focused on integrating advanced health monitoring capabilities into its wearable devices, making the health-related features of this year's new products particularly noteworthy.

Beyond smartphones and smartwatches, new AirPods and a revolutionary software interface dubbed "Liquid Glass" are anticipated to make their debut at the event. Apple initially introduced information about the Liquid Glass operating system during its Worldwide Developers Conference in June.

Investors are particularly focused on new Apple Intelligence features and the highly anticipated Siri upgrades. Any significant developments in these areas would undoubtedly inject fresh vitality into the Apple ecosystem.

On Tuesday afternoon Eastern Time, Apple CEO Tim Cook posted a thermal imaging representation of the Apple logo on social platform X, building anticipation for the upcoming launch event and sparking widespread discussion and speculation among users.

Notably, the entire event will be livestreamed on Apple's official website, enabling consumers and investors worldwide to watch the presentation from home and receive real-time updates on Apple's latest product announcements.