According to market rumors, starting September 8, Ping An Life Insurance's "e-marketing" platform will remove related medical insurance products from Ping An Health Insurance. Ping An Life is set to launch a series of self-operated medical insurance products, while Ping An Health Insurance will continue to provide policy services and renewals for existing customers in the life insurance channel.
Ping An responded that the company has always been customer-oriented, actively pursuing multi-channel deployment and building a diversified product matrix. In the future, Ping An will continue to deepen its "integrated finance + healthcare and elderly care" strategy, upgrade its medical and health service system, and provide customers with full-cycle, comprehensive health management services throughout their entire journey.
Industry insiders analyze that this adjustment will further enhance Ping An's overall competitiveness in the medical insurance market.