According to recent market data, BOSIDENG (03998) saw its stock price increase by over 7% during the session, with a current rise of 5.11% to HKD 4.73 and a trading volume of HKD 150 million. The surge follows the announcement on October 20 that the renowned British designer Kim Jones has been appointed as the creative director for the newly established AREAL premium urban line. Kim Jones previously served as the artistic director for men's fashion at Dior, a luxury brand under LVMH, before leaving in January this year. He also held the position of artistic director for men's fashion at Louis Vuitton. Additionally, weather reports indicate that cold air is moving eastward and southward over the next couple of days, affecting vast areas in central and eastern China, with continuing low temperatures in the north and the south experiencing record lows for the second half of this year. Guosheng Securities has indicated that with the autumn and winter peak season approaching, investors should keep an eye on BOSIDENG, a leading player in the down jacket market.