As summer vacation reaches its midpoint, what new characteristics are emerging in children's online entertainment consumption behavior? Recently, iQiyi Inc.'s children's division analyzed user data from July, examining viewing preferences, online social interactions, educational entertainment, and habit formation behaviors. The analysis revealed new trends in four key areas for parent-child families: watching, playing, learning, and developing habits.

In July, both iQiyi Inc.'s children's channel and Qibabu App saw viewing time increase by over 20% month-over-month. Third-party data from Yunhe Data shows that iQiyi Inc.'s children's content maintained the top market share among online video platforms for two consecutive months (June and July). As the preferred entertainment platform for parent-child family users, iQiyi Inc.'s user behavior trend research provides valuable insights.

**Watching: Adventure, Educational, and Animal Themes Most Popular; "Pleasant Goat" and "Ultraman" Frequently Searched**

iQiyi Inc.'s BI data shows that adventure, educational, and animal themes consistently ranked in the top 3 for user viewing across all platforms in July, becoming the core content consumption categories during summer vacation. The top 3 children's content by viewing time were "Pleasant Goat and Big Big Wolf: Wild New Universe," "LEGO Ninjago," and "Peppa Pig," with the fourth place going to the new IP "Wish Meow Meow." This demonstrates that quality IP content, whether established or new, can win user favor through high-quality content.

Additionally, the top 5 actively searched keywords on Qibabu App were "Happy Hammer," "Ultraman," "Boonie Bears," "GG Bond," and "Pleasant Goat and Big Big Wolf," reflecting older children's strong preference for these leading content franchises.

**Playing: Talent, Seeds, and Toy Topics Generate Most Interaction; Qibabu AI Companions Become "Cloud Playmates"**

Qibabu App, iQiyi Inc.'s specialized children's application that the company has been developing long-term, continues product innovation and feature iterations. Beyond providing safe and high-quality audiovisual services, it also designs rich interactive scenarios for older child users. Generation Alpha children are both content consumers and creators, and the popularity of Qibabu App's club section during summer vacation demonstrates that interest-based social interaction has become a new trend among young users.

Data shows that talent, seeds, toys, crafts, and pets consistently rank in the top 5 popular topics in Qibabu clubs, with image-text format becoming children's preferred creative method due to its alignment with their expression habits. Through sharing works and participating in topic discussions, children showcase their creative nature while building online social circles through shared interests and gaining personal growth.

In March this year, Qibabu App officially launched its AI companion section, featuring four deer characters from the self-produced hit IP "Invincible Deer Squad" as intimate companions for children during summer vacation. Summer data shows that children most frequently interact with the deer characters about family life and animation content, while also frequently asking about natural phenomena and biological knowledge. This interaction extends children's interest in content while satisfying their curiosity about exploring the world.

**Learning: Voice Acting Activities and Idiom Competitions Provide Fun; "Invincible Deer Squad" Check-ins Help Children Develop Good Habits**

This summer, parent-child family users actively participated in Qibabu App's "Invincible Deer Squad Summer Training Camp Check-in Plan," "Walking with Dinosaurs" voice acting shows, idiom competitions, and other activities. Through these fun activities, children developed good habits like going to bed early, organizing toys, and reading picture books, while also improving their language imitation and expression abilities. Children truly experienced joyful growth through learning while playing.

**Developing: Content Filtering and Time Management Become Key Parental Management Needs**

Technology-enabled parenting is becoming a trend, with parents' management needs effectively met through professional tools. Data shows that the three most commonly used parental center functions are "restricted content lists," "time control," and "parental locks." These features help parents personalize content filtering, reasonably plan children's viewing time, and ensure children's usage safety. This allows parents to respect children's entertainment needs while managing their online behavior in a friendly manner, becoming a valuable assistant for scientific parenting.

iQiyi Inc.'s children's section serves as both a companion for children to explore fun and achieve growth, and a capable assistant for parents to protect their children. It accompanies children's summer lives with rich content, diverse interactions, and thoughtful management, serving millions of parent-child families while demonstrating the platform's responsibility and commitment.