Shopify (SHOP) shares are soaring 7.36% in pre-market trading on Tuesday, as investors react enthusiastically to the e-commerce giant's bold artificial intelligence (AI) integration strategy. This surge builds upon the previous day's 5.39% gain, reflecting growing market confidence in Shopify's technological vision.

The rally comes in response to a recent memo from Shopify CEO Tobi Lütke, which outlined sweeping new AI policies for the company. Lütke declared AI usage a "fundamental expectation" for all employees, encouraging staff to incorporate AI as a critic, tutor, programmer, or deep researcher in their daily work. The company plans to include AI utilization questions in performance reviews and peer evaluations, underscoring the importance of AI adoption across the organization. Moreover, teams seeking additional resources or new hires must now demonstrate why they cannot accomplish their goals using AI before receiving approval.

Investors view Shopify's aggressive AI strategy as a potential catalyst for increased efficiency and innovation within the company. By positioning itself at the forefront of the AI revolution in the e-commerce sector, Shopify aims to maintain its competitive edge and drive future growth. The market's enthusiastic reaction suggests that this AI-centric approach could lead to improved competitiveness and enhanced long-term prospects for the company, as it continues to assist merchants with AI-powered tools for tasks such as answering customer questions, writing product descriptions, and crafting email subject lines.