On September 3rd, JimengAI, a subsidiary of ByteDance, officially launched its enterprise-level API (Application Programming Interface) services, partnering with Volcano Engine to provide corporate users with cutting-edge models for text-to-image generation, video creation, and other advanced capabilities. This initiative demonstrates that JimengAI has evolved beyond a personal creative tool to become an enterprise enablement platform, potentially lowering AI application barriers, enhancing creative efficiency, and driving intelligent upgrades across industries including film and marketing.

**From Personal Tool to Enterprise Service**

The opening of JimengAI's API represents a gradual achievement built upon ByteDance's years of technological accumulation rather than an overnight development. According to Volcano Engine's official public account, JimengAI models are based on ByteDance's proprietary Seedream and Seedance architectures, which underwent large-scale validation through consumer products before being introduced to the enterprise market.

Public data shows that since its June launch, Seedance has simultaneously secured first place in both text-to-video and image-to-video categories on the authoritative evaluation platform Artificial Analysis, maintaining this leading position to date.

The API services encompass multiple models including JimengAI Text-to-Image 3.0, Text-to-Image 3.1, Image-to-Image 3.0, Video Generation 3.0 Pro, Digital Human OmniHuman, and Motion Imitation DreamActor M1. Developers can quickly integrate these services through self-service ordering without additional applications, enabling image generation, video editing, and other functionalities.

These models have been further optimized for enterprise commercial scenarios. For instance, Text-to-Image 3.0 specializes in poster design and text-image layout, while Text-to-Image 3.1 enhances cinematic visual quality. JimengAI has formally completed its transition from "serving individuals" to "empowering enterprises."

Behind this API launch lies deep collaboration between JimengAI and Volcano Engine. As ByteDance's cloud service platform, Volcano Engine provides computational resource scheduling and operational maintenance support, ensuring high stability of API services and lowering technical barriers for enterprise integration.

Previously, on August 15th, JimengAI partnered with Volcano Engine and Shanghai Film (601595) to launch the "Future Imaging Initiative," a global AI imagery competition requiring works to be primarily created using JimengAI tools. Five outstanding works will be selected for direct entry to the 30th Busan International Film Festival's InnoAsia unit for screening.

InnoAsia is a brand-new unit launched in 2025 by the Busan International Film Festival's official industry trading platform "Asian Contents & Film Market," representing the world's first international industry platform focused on AI and film integration. The activity collected submissions from August 8-27, with the "Future Imaging" AI Film International Summit scheduled for September 22nd in Busan, creating a closed loop from technology opening to content implementation.

**Cost Reduction and Ecosystem Expansion**

One core reason for JimengAI's API opening is to meet enterprises' growing demands for cost reduction and efficiency improvement while expanding JimengAI's B2B commercial ecosystem.

In the creative industry, traditional content production is time-consuming and labor-intensive. Poster design typically requires professional designers several hours to complete, while JimengAI's text-to-image models can generate commercial-grade materials within minutes with satisfactory text accuracy. Enterprise users can achieve significant labor cost savings through large-scale API calls, particularly suitable for marketing material production and game asset design scenarios.

A JimengAI representative stated that this initiative aims to "output AI capabilities validated through consumer applications in a more stable manner, helping enterprises enhance creative production efficiency."

The deeper reason lies in ByteDance's strategic layout for building an AI ecosystem. Volcano Engine's cloud service capabilities provide underlying support for APIs, addressing enterprise operational pain points. Meanwhile, the global competition leverages Shanghai Film's industry resources to attract Chinese and Korean filmmakers.

The jury panel for the "Future Imaging Initiative" includes Chinese director Liang Ming, Korean director Kim Tae-yong, producer Li Shaowei, cinematographer Wing Shya, and production designer Wang Jing, along with sociologist Li Yinhe and HKUST Senior Vice President Guo Yike among other renowned experts. This diverse panel will jointly participate in judging from multiple perspectives, exploring innovative applications of AI in film narrative.

This not only expands JimengAI's commercial scenarios but also strengthens ByteDance's leadership position in the AIGC field. In 2024, Volcano Engine supported 4K restoration of classic films including "The Killer," "Project A," and "King of Beggars." In 2025, it assisted the "The Wandering Earth 3" film team in developing AI Q&A applications, demonstrating continuous technological implementation.

Long-term, this initiative will accelerate the integration of AI with creative industries. Increased participation in JimengAI can attract more enterprises to join the ecosystem. For ByteDance, API services can be converted into subscription revenue, enhancing its competitive advantage against rivals like OpenAI. Volcano Engine's technical output also opens new pathways for its cloud service business.