Recently, the 2025 Bilibili Commercial Channel Partner Conference was held under the theme "Ecosystem Resonance, Omni-Domain Growth." Juxing Media achieved remarkable recognition by winning two major honors: "2025 Bilibili Commercial Core Agent" and "Omni-Domain Ecosystem Partner" based on their outstanding performance within the Bilibili ecosystem.

At the conference, Yu Xianghua, Executive President of Juxing Media, was invited to deliver a keynote speech titled "From 'Young' to 'Young with Purchasing Power,'" sharing practical experiences and strategic insights from years of collaboration between Juxing and Bilibili.

Over the past four years, the collaboration scale between Juxing and Bilibili has continued to expand. Yu presented intuitive data and charts demonstrating Juxing's business growth trajectory on the Bilibili platform. "The number of brands and service projects has surged dramatically, particularly showing outstanding performance in gaming and home appliance categories, while online services and cosmetics categories also exhibit rapid growth momentum. In terms of collaboration models, the 'Hua Fei' approach continues to iterate, with IP partnerships and major event marketing becoming increasingly preferred by brands."

"So, where are the business opportunities on Bilibili?" Addressing this core question of universal interest, Yu provided in-depth analysis from three dimensions: user ecosystem, community ecosystem, and commercial ecosystem.

**User Ecosystem** Users under 35 account for over 85% of Bilibili's user base, with strong overall consumption willingness and annually increasing high-consumption-intention users. Bilibili possesses rich vertical ecosystems covering 15 distinctive demographic groups. Therefore, "Bilibili is not only the preferred platform for brand rejuvenation but also a premium channel for acquiring high-purchasing-power users and the optimal choice for precisely penetrating niche communities." Juxing's case studies leveraging Bilibili's popular IPs like "A Record of Mortal's Journey to Immortality" for brand campaigns exemplify successful practices in deep multi-community communication.

**Community Ecosystem** Yu emphasized: "Bilibili's unique medium-to-long-form video storytelling capability can construct deep brand memory." Medium-to-long-form videos possess three characteristics when conveying brand information: comprehensive key points, easily understandable information, and memorable content. Sponsored content typically features high richness, depth, and premium production quality. Bilibili's quality content supports brands' deep mindshare development, while high-quality interactions further drive brands toward mindshare management. Juxing has successfully helped multiple brands achieve high-quality user engagement and mindshare accumulation.

**Commercial Ecosystem** Bilibili is building an "open-loop commercial ecosystem" creating unlimited possibilities for brand conversion. In his speech, Yu combined Juxing's practical experience to interpret Bilibili's diversified marketing solution layouts for different categories:

Fast-moving consumer goods require rapid decision-making, relying on the platform's "X Fire Plan" to achieve e-commerce traffic diversion and data feedback; durable goods focus on long-term decision-making through lead generation and private messaging for relationship building and order placement; gaming and online services emphasize instant decision-making, with Bilibili providing matching activation, download, and payment capabilities to enhance deep conversion abilities.

Regarding Bilibili's commercial ecosystem, he further added: "Bilibili's scientific marketing system has been newly upgraded, reconstructing brand content marketing logic." By integrating tools like "Bili Reach" and "Bili Index," content assets serve as the operational core, helping brands achieve transitions from volume to mindshare and from surface-level to deep-level audiences.

"The 'Hua Fei+' marketing approach continues to iterate, enhancing brand mindshare management efficiency." Brands can identify community hotspots on the frontend and verify effectiveness through multiple metrics on the backend according to different objectives such as brand promotion, seeding, reputation, and conversion, thereby comprehensively improving mindshare management efficiency.

Juxing Media has not only precisely grasped Bilibili's business opportunities but will continue to deepen collaboration with Bilibili in the future, further exploring its value and potential as a platform for sustainable brand growth, helping more brands advance steadily on the track of rejuvenation and commercialization.