Li Auto (LI AUTO-W) saw its stock price surge by 5.24% during Tuesday's trading session, following the company's announcement of a significant price reduction for its newly launched electric SUV, the i8.
Just one week after the initial launch on July 29, Li Auto revealed plans to streamline its i8 lineup into a single version priced at 339,800 yuan ($47,300). This revised model will be based on the previous i8 Max configuration, featuring a 720-km range, but will come at a 10,000 yuan discount compared to the original Max variant. The move effectively harmonizes three previously distinct variants into one competitively priced offering.
Investors appear to have responded positively to this strategic pricing decision, likely viewing it as a move to enhance the i8's market competitiveness and potentially boost sales volumes. The quick response to market feedback and willingness to adjust pricing demonstrates Li Auto's agility in the highly competitive Chinese electric vehicle market, which may have contributed to the increased investor confidence reflected in the stock's significant uptick.
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