The "Joyful Jing-Jin-Ji, Celebrating the New Year Together" campaign has commenced in Binhai New Area, marking the start of the 2026 "Oceanfront Joy, Festive Binhai" Spring Festival series of activities. The launch event was held at the Binhai Cultural Center, with participation from dozens of local scenic spots and platform companies such as JD.com and Meituan. During the Spring Festival holiday, the TEDA Aircraft Carrier theme park will feature intangible cultural heritage performances from both northern and southern China, including plum blossom pile lion dances and stilt walking, along with a nightly light show involving a thousand drones. The National Maritime Museum will debut a new exhibition titled "Future Ocean." Fantawild Adventure theme park has comprehensively renovated its six themed zones. The Polar Ocean Park has added new attractions such as polar hot springs. Building on the Beijing-Tianjin-Hebei cultural tourism joint ticket, the Binhai Cultural Tourism Group has included additional local attractions like the Dagu Fort, offering access to 35 scenic spots across the region for 168 yuan. Integrating culture, commerce, and tourism, JD Mall's Binhai store has launched a special "Splendid Chinese New Year" promotion, providing discounts of up to 50% on appliances and digital products, combined with national subsidies. Platforms such as Meituan and Dianping have gathered over 120 popular local restaurants to offer festive dining options like reunion banquets and seafood sets, available at group purchase rates.