According to a research report, the combined National Day and Mid-Autumn Festival holiday in 2025 is generating unprecedented travel enthusiasm, with search volumes for the entire holiday period rising over 20% year-over-year based on travel data analytics. Booking data as of September 12th reveals that reservations for travel products including flights, hotels, tickets, and car rentals have significantly surpassed both last year's figures and those from the previous 8-day consecutive holiday period.
In the outbound tourism segment, data shows that as of September 8th, National Day outbound destination products increased 75% year-over-year, with traveler numbers surging 130% compared to the same period last year. Regional breakdowns indicate Europe experienced an 80% increase in travelers, North America saw a 207% jump, and Asia recorded a remarkable 380% growth, with Seoul and Jeju Island showing particularly rapid popularity gains.
**Holiday Structure and Travel Patterns**
The 2025 National Day and Mid-Autumn Festival overlap creates an 8-day holiday period, which can be extended to 12 days by taking just 3 additional days off. Travel data indicates that holiday search volumes have increased over 20% year-over-year. User travel purposes are primarily leisure-focused at 59%, with family visits accounting for approximately 29%, while concert/sporting event attendance and business travel comprise the remainder.
**Flight Market Dynamics**
International route orders show notable recovery, while domestic flight prices remain relatively stable. As of September 8th, domestic flight bookings for the Mid-Autumn and National Day holiday exceeded 3.26 million tickets, representing a 26% daily average increase. International and cross-border flight bookings surpassed 1.16 million tickets, up 15% on a daily average basis.
Pricing data indicates that domestic flight segment prices for the National Day holiday period remain essentially flat compared to last year, while international flight one-way average prices have increased year-over-year.
**Hotel Sector Performance**
High-quality hotel bookings are experiencing elevated demand. Popular domestic hotel booking volumes increased 58% year-over-year as of August 25th. Premium hotel booking enthusiasm for the holiday period has grown over 20% compared to the previous year as of September 11th.
**Outbound Tourism Momentum**
Benefiting from visa-free policies in certain regions, destinations like South Korea, the Middle East, and Africa are experiencing rapid growth in popularity. Visa service bookings for National Day travel have increased nearly 30% year-over-year. Long-haul outbound tour reservations through various operators have grown approximately 50% compared to last year as of early September.
Detailed regional performance shows outbound destination products up 75% and traveler numbers up 130% as of September 8th. Europe recorded an 80% increase in travelers, North America surged 207%, Asia jumped 380% with Seoul and Jeju Island showing particularly strong momentum, and the Middle East and Africa region grew 216%, with Uzbekistan and Kazakhstan flight bookings increasing 3.3 times and 2.3 times respectively.
**Investment Recommendations**
Given the elevated tourism enthusiasm, investors should consider OTA sector opportunities including TONGCHENG TRAVEL (00780) and TRIP.COM-S (09961). Winter sports industry stocks with high recognition include specialized resort operators. Travel retail segment opportunities exist with CTG DUTY-FREE (01880) and premium retail chains. Downstream dining sector considerations include YUM CHINA (09987) and emerging beverage chains.
**Risk Considerations**
Macroeconomic volatility may impact consumer spending capacity, and changes in visa-free policies could affect travel patterns.